July 23, 2025
When Your First Time Is Your Worst Time, Keep Going Anyway
The journey to Syracuse Nationals wasn't just another road trip – it was a testament to resilience in the face of adversity for Loud Proud American. What began with a production nightmare when our custom racing t-shirt design arrived completely wrong quickly cascaded into a series of challenges that would test our limits. Picture this: six hours on the road in 100-degree heat with a temperamental air conditioner that alternated between cool and hot air every 20 minutes. Our 10-month-old daug...
The journey to Syracuse Nationals wasn't just another road trip – it was a testament to resilience in the face of adversity for Loud Proud American. What began with a production nightmare when our custom racing t-shirt design arrived completely wrong quickly cascaded into a series of challenges that would test our limits.
Picture this: six hours on the road in 100-degree heat with a temperamental air conditioner that alternated between cool and hot air every 20 minutes. Our 10-month-old daughter experiencing her longest journey yet in our converted school bus. Then suddenly, a rough patch of Massachusetts highway sends our entire merchandise display crashing down, with clothes and products flying with every bump thereafter. This was just the beginning.
Upon arrival, the hospitality of Paisley's godparents Lance and Jen became our saving grace. Their unwavering support, along with our entire Syracuse family, created moments of joy amidst the chaos. But business challenges continued as powerful winds turned our setup day into a battle against the elements, and our booth location kept us isolated from the main flow of foot traffic at this massive event.
Yet within disappointment lies opportunity. During slower periods, I discovered a vendor using a souvenir trailer that sparked a vision for expanding our business model. Despite not meeting our financial expectations, we still made money, gained invaluable experience, and set ourselves up for greater success next year. Most importantly, we created precious memories with our daughter while pursuing our entrepreneurial dreams.
The hard truth I've learned is that your first attempt at anything in business is often your worst. But rather than being discouraged, I've returned home more determined than ever – already securing another new event opportunity before even recording this podcast. This will be our most uncomfortable year yet, but discomfort breeds growth, and I'm steadfast in my belief that pushing beyond our limits will ultimately lead to breakthrough success.
What challenges are you facing in pursuit of your dreams? Remember, tough times come, but tough times pass. Don't let distractions derail you from your direction.
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00:00 - Syracuse Road Trip Begins
10:55 - Design Disaster and Planning Pivot
21:18 - Family Support and Travel Challenges
29:31 - The Worst Setup Day Ever
38:15 - Syracuse Nationals Experience
47:15 - Finding Motivation in Disappointment
WEBVTT
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And just like that, another milestone weekend is in the books for Loud Proud American.
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So today, on Share the Struggle Podcast, we are going to recap the weekend that was as we set our destination on Syracuse, new York, home of the Syracuse Nationals and, more importantly, home to some of our favorite people on earth.
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That and so much more.
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On this week's episode of Share the Struggle Podcast, let me tell you something Everybody struggles.
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The difference is some people choose to go through it and some choose to grow through it.
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The choice is completely yours.
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Which one you choose will have a very profound effect on the way you live your life.
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If you find strength in the struggle, then this podcast is for you.
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If you have a relationship that is comfortable with uncomfortable conversations.
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Uncomfortable conversations challenge you, humble you and they build you.
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When you sprinkle a little time and distance on it, it all makes sense.
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Most disagreements, they stem from our own insecurities.
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You are right where you need to be Back on time.
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We can fight for our dreams.
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We hope they come from behind.
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Ooh, ooh, ooh, ooh.
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What it do, what it ha Did it do.
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Good Lord, almighty, am I so excited to be back with you?
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Oh, it's true, it is damn true.
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I do believe this is episode 263.
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That is 263 consecutive weeks of you and me.
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That's right.
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Boys and girls, chipmunks and squirrels here we are yet again reunited and it feels so good.
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I think I'm just starting to come back into my groove.
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I'm just starting to feel normal again after a jam-packed weekend and a long ride home.
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I think I'm finally starting to settle back into the routine and get back to life.
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And I say that at 7 o'clock pm on a Tuesday night when I got home Sunday night, so you could chalk up day one as a loss okay, of being home, but actually not a total loss.
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I mowed the lawn all damn day.
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Still have more yard work to do, but it's tough, man, when you leave and you're all over the place like we are.
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When you get home, your outdoor projects are staggering.
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I spent all day mowing the lawn.
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Still have a bunch more to do because that thing turned into a hayfield when I was gone.
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And, above and beyond that, while you're on the mower riding around, you're looking at all the other things that you haven't done, that you need to do, that are just sitting around waiting on you.
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That's another downfall, right there, folks, full frontal, confessional downfall of a small business owner.
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The moment you're home, you start realizing all the things that you should be doing that you just haven't done.
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That honey-do list is got chapters in it okay, chapter 6, revision 7, line 14, that whole deal.
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It's getting aggressive, getting aggressive.
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But y'all ain't here waiting on me to do things that need to be done.
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You are here, dialed in, listening to hear and learn the recap of just how things went, the things that are already done, folks.
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Let's talk about those.
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So last week, when we had this episode of the podcast, we were getting ready to hit the road we were talking about.
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You know, when the episode dropped I'd be on the road making things happen, heading south, and we kind of set the scene for some of the struggles.
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And we've been talking over the past few weeks as life and times into a small business owner and what happens when you're getting ready to hit the road and packages go missing and things don't show up and you just keep putting one foot in front of the other and you just keep just thriving and driving, fixated on the common goal the end result, pushing out all worries and doubt.
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That's how we do it right.
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So, as I was giving you guys that story and letting you know this is what's going on and I mentioned to you I'm doing this AM Szechuan recording and then I'm going to have some time with the baby and then I'm going to get in here and it's going to be production time and I'm going to make things work.
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Well, that's what I set out to do.
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I get in the office after a nice full day with the baby, start getting ready for that second shift, right Second into third, I guess you would say.
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So I get in there to start working, unpack my new design, start pressing on it because I promised you guys I was doing new designs for each event.
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So I start to press a couple shirts in.
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I realize this don't look quite right, okay.
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So as I look at my design, I start to think about the fact that I had some communication back and forth with my graphics team over the design I created and they thought I needed a black outline around my design because some of the areas were like too fine and thin for print and they would wash away or just not show up.
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So I okayed the outline, not realizing that the outline meant they were going to fill the entire design.
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Now I know this might sound kind of confusing for some, but what I'm trying to explain to you is, when I design an image for a t-shirt, I'm trying to make it as wearable and breathable as possible.
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So I remove the color of the t-shirt from the design and I remove the color of the t-shirt from the design and I let that color of the t-shirt replace the color in the design.
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That allows it to breathe, not feel so heavy and it looks a little more seamless and natural.
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So this particular image was going on a black t-shirt.
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I removed all black from my design.
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When they outlined it, they put everything back into it.
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So a full day of work gets replaced with this outline, which actually fills the entire design, which makes it one solid print, which can be okay.
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But the situation here is that on a t-shirt that's just going to be really heavy.
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Maybe I could use this for sweatshirts in the future.
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But also while doing this, there seemed to have been some kind of mix-up in the graphics themselves.
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Because when I make my design, I load it into a template from my print company, then I download it and send that off.
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That template somehow lowered the image quality of my design.
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So when my design arrived it was blurrier than expected, way heavier than I actually tend to work with, so it was a no bueno.
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I pressed a few shirts before I realized this just ain't right.
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I had to follow up with my print company.
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They made it right on their end and said you know, I'll print the project free of charge, get it back out to you, but it's not going to make your deadline.
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You're not going to be going to, you know, this event with this design that you've been working on with this event in mind.
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So that's a real mood killer when you have been working on something that you feel like this design is going to work everywhere as I go, but it's really going to work at you know, these racing or car show inspired events, because we're making our own Loud, proud American racing t-shirt.
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Now I couldn't afford this project going into the Osprey Valley Fair, where I feel like it would have sold really well, would have fit that crowd perfectly.
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So then I made the decision hey, I'm going to come out with my Midnight Hammer t-shirt, a tribute to the B2 Bomber mission in Iran.
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And I'm glad that I did, because it was my number one seller at the Osprey Valley Fair and I told myself we're going to bring this Loud, proud American racing t-shirt to Syracuse.
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That's going to give me two new t-shirts for two events and I'm just going to continue to kind of stack up on that momentum and use it to our advantage.
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I'm also putting a lot of weight into this event working and being tremendous for me because I'm kicking the can and rolling the dice here.
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So as I set the scene for you realize that that design that I had in mind for the first two events, there are these next two events.
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I couldn't afford it for the first event and it showed up wrong for the second event.
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So my intentions for two events is now, no bueno, not going to happen.
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The old me when I first started this business would have been devastated.
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I would have beat myself up over this, I would have let it ruin my momentum and ruin my day.
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And I have gotten better at pushing that out and realizing that when you go into these things it's never going to be perfect.
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The image in your mind of what you're going to look like, what you're going to be able to sell, what you're going to be able to offer, is always going to be greater than reality.
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The success of the event is often greater than reality and that was quite the case for this weekend.
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But in the past I would have let this derail me.
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But again I'm trying to focus on being a better me, being present in the moment, responding to the things that I can handle.
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I can't handle that.
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It's out of my control.
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My company that makes those is in California and Atlanta.
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They're not going to have it here overnight for me to make it to New York, it's just not going to happen.
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So I put that project aside and I move on and I restock and reload the items that I can that I feel like will be successful.
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The next frustrating layer to this is the fact that I've come to agreements, or I've come to a realization and understanding that this design that I've had these intentions of using in these two events isn't going to happen.
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But the trickle-down effect of this is that when I was at my last event, I moved all the funds I had possible from that event into restocking for this new event in Syracuse.
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I also used all the funds I had to pay for this racing-inspired t-shirt and design for this New York event.
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So if you guys are following along here.
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I couldn't afford it for one event.
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I get to that event, I'm gonna make it right for the next event and I push all my eggs into the basket and I order that new design for the next event and it shows up wrong.
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So that's a trickle down effect.
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You come to the understanding and you embrace the fact that it's not going with you.
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But the trickle down, the peeling of the onion, is well, the finances, the funding that you could have used for this event or for other bills or other finances or other situations.
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You've used it up, banking on having this design that you felt would sell really well at this event, and now you don't have that.
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So you spent the money, you put the money on the line for the design, but you don't have the design to recoup the money.
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That's the frustrating part.
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But you can't dwell on that because if you dwell on it, you're going to swell on it.
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If you dwell on the negative, you're going to swell like a big negative fat tick and you're going to be sitting around just feeling sorry for yourself.
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So I had to pack up, push on, move on, press on.
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You understand what I'm saying.
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That's just what I had to do.
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We dealt with a few more mishaps, some mechanical failures and things.
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But that's kind of a custom for me and my scenario.
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But I worked into the late hours that night getting some stuff done, getting our production to a point where I felt comfortable with it, and then in the morning I had a haircut and we got the baby locked and loaded and we hit the road and I will say that Little Miss Paisley did tremendous both there and back on the ride.
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That's another big challenge for us.
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As I started off in the beginning of the show, I said it was a milestone weekend yet again for Loud Proud American because we are leaping out of our comfort zone.
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Earlier in the year I said it was a milestone weekend yet again for Loud Proud American because we are leaping out of our comfort zone.
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Earlier in the year we headed to Daytona, Florida.
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This time around we're heading to Syracuse, new York, about a six-hour ride away from home.
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Nothing too crazy.
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But when you sprinkle in a little beautiful baby, things can get crazy.
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So when you have a 10-month-old riding in a school bus, first off I had to install a seat, mount a car seat, do all these things just to make this trip work.
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And then you're taking this journey with her.
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You can't travel as far and as long as you would like to.
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You're going by what the baby says is okay when she needs a break.
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You got to take a break.
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Traditionally, when we stopped for gas, we would get her out and kind of let her stretch and play.
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And you try to factor in one stop, traditionally around halfway about that three-hour mark where she can come out and play for 45 minutes or an hour, because it's just a long time to be locked into a car seat.
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So that's another challenge.
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That's another reason why this was a milestone moment for us.
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This was little Paisley's longest trip.
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This was our longest trip as a family in the school bus.
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So all these things that you're kind of checking off the list.
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When we hit the road, things were going beautiful.
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The only downfall was it was probably pushing 100 degrees outside and my air conditioner couldn't keep up with it.
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No, no, you would have cool AC for about 20 minutes and then you would have hot AC aka might as well be your heater for the next 20 minutes.
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So it would be a vicious cycle of turning the air on, getting what you can, turning it off, dropping the windows, airing things out.
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The baby's sweating, we're sweating, we're miserable, we're cranky.
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We're dealing with traffic, we're dealing with the road.
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We hit a section of road in Massachusetts which traditionally shocker to all the people in Massachusetts.
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I hate to disappoint, but I hate driving through Yalestate.
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Okay, I just really do.
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And again this rang true for me because coming through, uh, some construction in um Massachusetts on interstate 90, I hit just a big section of road that wasn't there as some bumps and whatever the hell you would call it, and my entire shelf in the back of the bus just gave in, just went kaputs.
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I have basically a closet rod that goes the entire length of the bus basically holding all of our merchandise, with some shelvings above it holding more merchandise, and there's five metal shelf brackets on there that decided they had had enough.
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They decided time to tap out those folded clothes.
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Everywhere, boxes flopping down.
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Now every bump you hit, something else comes flying off the shelf.
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So Ali's trying to make sure nothing's going to hit the baby.
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You're dealing with that whole situation.
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So you have a 10 month old trying to deal with her.
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You know, longest car ride.
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By any means, you have really, really no air conditioning, it is about 100 degrees out and you have stuff and clothes and things flying off the shelf the entire time.
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That was the first leg of our tour.
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Right there?
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Okay, sounds romantic and peaceful.
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Right, anybody would do it, am I right?
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The great thing about this trip is we were going to see family and friends and friends and family, so that made it all the more worth it.
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It made it make all the more sense and all the more special we were arriving at our actually Paisley's godparents' place.
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So, lance and Jen Barnes, those are Paisley's godparents, great friends of ours, brothers and sisters of ours, those are Paisley's godparents, great friends of ours, brothers and sisters of ours, and we're going to be spending the week there with them and their hospitality, first and foremost, was above and beyond.
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And I just got to say before we even get going here, because there's a lot of shout-outs and thank yous I can give along the way, but before I get any further, I must throw down the gauntlet, take off the velvet glove and issue, for the first time in a long time, this week's Winning Wednesday Weekly Shoutout To Lance and Jen Barnes for being the most incredible hostesses you could ever imagine.
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They were such good hostesses that they're better than the little hostesses.
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Cakes, little dessert cakes you know what I'm talking about.
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It was incredible.
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So not only do we have our own room, and the baby had her own bed set up and everything was good to go and the baby had snacks.
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They just welcomed us with open arms.
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There was dinner made, there was all this stuff just ready and set and above and beyond anybody's expectation.
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And then they also give my wife the keys to their brand new Chevy Tahoe for us to drive back and forth every day.
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They just made sure that every single aspect of this event was as easy peasy as possible and as enjoyable as could be, and you really can't ask for that.
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You certainly can't expect that.
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So, lance and Jen, y'all already know we love you, but you went above and beyond.
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I'm not even sure the best ways to say thank you, but I'm just going to take my Cabela's catalog right here.
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Let me grab it.
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Can you hear it?
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Oh, that's a heavy one this week.
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Boys Must be some good deals in there.
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Left hand, beady little eyes place them towards the sky Full frontal confessional from this guy.
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I love y'all from the bottom of my heart.
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I'm truly blessed that our paths have crossed and it has emerged into family.
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We've become family that will always be there for each other and I can't believe it.
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But I can believe it.
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It's the type of people that you are, but I'm just saying.
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It still blows my mind.
00:17:38.490 --> 00:17:41.125
But I thank you, I love you and I appreciate you.
00:17:41.125 --> 00:17:43.490
None of this would have been possible without you.
00:17:43.490 --> 00:17:51.201
The none of this would have been possible, that none of this would have been so enjoyable, that none of this would have been so successful.
00:17:51.442 --> 00:17:59.527
Extends to everybody from New York the whole Syracuse crew that embraced us, that helped us, that supported us.
00:17:59.527 --> 00:18:02.517
Literally we roll into Lance and Jen's house.
00:18:02.517 --> 00:18:08.964
Kip is there waiting, we're having a couple of beers and then Kevin and Amy are over having drinks with us and hanging out.
00:18:08.964 --> 00:18:10.707
We're just making memories.
00:18:10.707 --> 00:18:14.269
Little Paisley running around the Lancerford Inn.
00:18:14.269 --> 00:18:29.306
It was just incredible making these memories, uh time here and just say that every single one of them helped us in so many ways every single day, so literally during our setup.
00:18:29.306 --> 00:18:32.112
We're having one of the worst setups of our life.
00:18:32.112 --> 00:18:39.468
Lance and Jen come out of nowhere to save us during all of the each and every day of the event.
00:18:39.468 --> 00:18:50.844
Somebody, sometimes, some way came over in their own special way, checked in, hung out, purchased something, shared stories, shared memories.
00:18:50.844 --> 00:18:51.986
It was incredible.
00:18:51.986 --> 00:18:54.630
So I'm so thankful for everybody.
00:18:54.951 --> 00:18:59.061
And then, as I mentioned on the way there, I didn't have air conditioning.
00:18:59.061 --> 00:19:06.124
We had AC on the way home because Kip showed up on the last day of the event and recharged our AC before we hit the road.
00:19:06.124 --> 00:19:22.500
At the end of the event, everybody, so many of them stuck around, hung around just to pack us up, to get us home Lance and Jen, kip and Shelly, kevin and Amy they all just formed an assembly line and it was the quickest, smoothest pack up process we have ever had.
00:19:22.500 --> 00:19:51.762
It was incredible and that's not everybody the people that we were able to spend time with Mikey and Kim Brown, you know Frank coming over and hanging out and bringing some freaking cello with them, and spending time with Allie and her baby Carter, like you know, lance's kids with his grandkids, bo, like everybody about it, man, everything about it was just tremendous the just family, the welcomeness, the embracement.
00:19:51.762 --> 00:19:55.240
I don't even think that's a word, but I'm just full of excitement.
00:19:55.240 --> 00:20:04.476
I literally could record the most boring episode of a podcast ever it's anybody that wasn't there by standing here and listening all the ways.
00:20:04.476 --> 00:20:12.380
I say thank you and I appreciate you, but I'm going to save those of you that weren't there from the trouble of hearing me just wallow in gratefulness.
00:20:12.380 --> 00:20:17.640
But each and every one of you, please know you made a special impact on us.
00:20:17.640 --> 00:20:20.338
We are blessed to have you in our lives.
00:20:20.338 --> 00:20:21.363
Thank you, thank you.
00:20:21.363 --> 00:20:22.286
Thank you, gut check.
00:20:22.286 --> 00:20:30.304
Thank you, thank you, gut check.
00:20:30.304 --> 00:20:43.763
Loud Proud American is a lifestyle brand, dedicated and determined to represent the American spirit, with an unrelenting commitment to provide made-in-the-USA products.
00:20:43.763 --> 00:20:54.819
If you would like to join the 2% of Americans that buy American and support American, head on over to wwwlalproudamericanshop.
00:20:54.819 --> 00:21:00.061
Together we can bring back American manufacturing.
00:21:01.810 --> 00:21:13.885
Now, when I was just swimming in gratitude back there, you did hear me say that our setup was one of the worst setup days we've ever had.
00:21:13.885 --> 00:21:21.917
I was so encouraged about setting up because I was like man, this is going to be a smaller setup, I can crush this out, no issues.
00:21:21.917 --> 00:21:23.493
Bada, bing, bada, boom.
00:21:23.493 --> 00:21:26.575
Coolest guy in the room Me and the wifey going to crush this.
00:21:26.575 --> 00:21:27.439
Make this happen.
00:21:27.439 --> 00:21:29.175
We got a full day to set up.
00:21:29.175 --> 00:21:30.414
I'm not worried about it.
00:21:30.414 --> 00:21:31.836
He, he, he, he, he, he, he.
00:21:31.836 --> 00:21:34.355
Way to jinx yourself, partner.
00:21:35.117 --> 00:21:35.538
Here's the thing.
00:21:35.538 --> 00:21:45.464
First off, imagine all your storage, all your organization and all your preparedness goes away on Interstate 90 on the way in.
00:21:45.464 --> 00:21:50.115
Sharedness goes away on interstate 90 on the way in, because when all of our stuff fell all over the place.
00:21:50.115 --> 00:22:01.432
It makes the setup a lot more difficult because things are everywhere, they're mixed in everywhere items you need you're finding in totes and random spots on the floor, right like where's the hardware for this, where's that?
00:22:01.432 --> 00:22:02.494
I don't know.
00:22:02.494 --> 00:22:04.138
Dig a hole and find out.
00:22:04.138 --> 00:22:05.361
You have that part of it.
00:22:05.361 --> 00:22:09.378
The next part of it is, as we open the tent up, the wind.
00:22:09.819 --> 00:22:14.653
The Santa Ana winds that came through this parking lot was no joke.
00:22:14.653 --> 00:22:21.413
I spent more time holding onto my tent praying that it wouldn't fly off than I did actually setting up.
00:22:21.413 --> 00:22:23.377
It was so bad.
00:22:23.377 --> 00:22:44.461
At one point we're in the tent, allie's standing on weights holding the tent down because she can't reach the top.
00:22:44.461 --> 00:22:48.678
I'm to send a message over to Lance and Jen and say I am completely effed right now.
00:22:48.678 --> 00:22:54.377
They came over with about 300 pounds of weight and helped hold the tent down and I was able to get back to setting up.
00:22:54.377 --> 00:23:00.902
But I'm just going to tell y'all it was the wildest setup I have ever dealt with.
00:23:00.902 --> 00:23:01.923
It was crazy.
00:23:01.923 --> 00:23:09.480
So what would have taken us an hour or so took us a full day and then you have a baby being cranky, being stressed.
00:23:09.480 --> 00:23:11.596
Man, it was a lot.
00:23:11.596 --> 00:23:13.596
Y'all it was a lot.
00:23:13.596 --> 00:23:20.362
Where was that cool breeze and wind the day before when I was on the interstate for seven hours without an air conditioner?
00:23:20.362 --> 00:23:26.236
God, anyways, we made it through, got everything all squared away.
00:23:26.830 --> 00:23:43.644
We go back to the Lancer for end for the evening and Lance and the boys were planning on getting up super early and bringing their hot rods, their muscle cars, their awesomeness, to Syracuse Nationals, getting in line early to get their favorite spot.
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