March 11, 2026
When The Road Tests You, Relationships Pay You Back
The dust hasn’t settled, and maybe that’s the point. We just wrapped Daytona Bike Week 2026 with a week that threw everything at us—flooded tents, leaky air mattresses, midnight engines, and a sales curve that swung from record pace to near freefall before a late rally. The numbers say we edged past last year; the story says we leveled up in ways a ledger can’t track.
We open with the campsite chaos and the mental game it takes to keep showing up when sleep is a rumor. Then we peel back the business side: the midweek surge, the rent hike gamble, and the decisions that turned a shaky start into a modest win. But the heartbeat of this trip was connection. At the Cabbage Patch, the bartenders’ high-fives and ownership check-ins told us we’re not just passing vendors—we’re part of the scene. That visibility may even tee up MC opportunities for 2027, proof that presence breeds possibility.
The week also gave us milestones that stick. A father–son run to Supercross at the Speedway, an NBA game to watch a hometown phenom cross a milestone, and a moment I’ll remember forever: Brian buying the RV he’s dreamed of for years. Being there for that decision reframed the grind—suddenly the long days had a narrative spine, a why you can feel. And there was a creative spark too. Country artist Daniel Johnson jumped in the booth with us, and somewhere between selling shirts and trading stories, we mapped a real plan—grow his audience up north, seed our brand down south, build shows and community the old-school collaborative way.
The drive home turned into a test and a teacher. Thirty hours of gridlock, storms, fog, and a hubcap that tried to take us out at 80. I logged my first serious trailer miles and found focus in two white lines and steady brakes. Then the Blue Ridge unspooled at sunrise, and the noise fell away. That’s where the takeaways clicked: resilience compounds, relationships are the ROI, and the hard road still leads where we want to go.
If you’re into real-world brand building, road family stories, and the grit it takes to turn chaos into momentum, you’ll feel this one. Tap play, ride with us through the wins and near-misses, and tell us what the road taught you lately. And if this resonated, subscribe, share it with a friend, and leave a review so we can keep growing this tribe together.
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00:00 - Kicking Off Post-Bike Week Recap
03:12 - Camp Chaos And Sleepless Nights
08:40 - Sales Roller Coaster And Rent Stakes
14:04 - Community Wins At The Cabbage Patch
16:20 - Father–Son Milestones And Meaning
20:00 - Daniel Johnson, Brotherhood, And Big Plans
26:10 - The Ride Home And Reflection
31:00 - Learning To Tow And Road Hazards
36:05 - Traffic Gauntlet And Grit
41:00 - Gratitude, Takeaways, And Next Steps
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And just like that, another bike week in the books.
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Daytona Bike Week 2026 is behind us.
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Let's talk results, let's cross off any doubts and decide if it all worked out.
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Today on Share the Struggle Podcast, we recap the final week at Daytona Bike Week and we discussed the craziness of a ride home.
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Let me tell you something.
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Everybody struggles.
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The difference is some people choose to go through it and some choose to grow through it.
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The choice is completely yours.
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Which one you choose will have a very profound effect on the way you live your life.
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What it do?
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What it do?
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Ha did it damn.
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Am I so excited to be back with you?
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Oh, it is true.
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It is damn true.
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Why am I so confident that it's true?
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Because I love you.
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Welcome to that podcast brought to you by the fine people of Loud Proud American.
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Those fine, beautiful folks that provide to you only made in America goodness.
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Okay.
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Find all said goodness at www.loudproud American.shop.
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We are arrived here today on that podcast.
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Precisely, beautifully, perfectly named, share the struggle.
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Because everybody struggles.
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But the truth is, boys and girls, chipmunks and squirrels, if we are bold enough, courageous enough, and crazy enough to gather week after week and to share what it is we are going through, then together we shall grow through.
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You understand?
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That's what we're doing.
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That's a task at hand.
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Episode 296, and I am back with your weekly fix.
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And I might be sounding a little bit congested.
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I'm a little stuffy.
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I got a lot of Daytona dirt in my nostrils.
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Okay?
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Let's just say your boy isn't built for florid attempts.
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And um, let's also say that it gets a little dusty, and I've got seven and a half tons of Daytona dust in my nostrils, apparently.
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Not a pleasant little image, is it?
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I do realize that now as I say that, so I I apologize.
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I apologize.
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Last week's show I recorded from the confines of my canvas dome, the tent that flooded out, the great flood of 26, as I will always remember it.
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Man, I'm gonna tell you, when you roll back to your tent and uh you just unzip that door and hop in there like you're ready for bed, and you just plop plop, go ankles deep in a Daytoner River, it's not pleasant, okay?
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It's not pleasant.
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I will also say that we patched said air mattress.
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Brian went and got some some alpaches and we patched it up, and that was good for a night or so.
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And then I got back to the position of losing air and waking up every two hours to replenish the air that changed to every hour, so that was fun.
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Let's just say sleeping, not great, okay.
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And um, I never realized how fast the roadways are right next to where we're sleeping.
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Like there's just big long straightaways and drunken nonsense every night, people just ripping down there 100 miles an hour, or deciding to get up at three in the morning and redline their motorcycle, or they haven't gone to bed yet.
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That's probably the more logical scenario.
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Doesn't make a lot of sense, but uh it was a wild week, it was a crazy time.
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I'm gonna tell you that right now.
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The public showers, the um crazy times.
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I'm gonna tell you, I don't know if I shared this story with you last week, but there was a time where I was second in line for the showers, and the guy from me he was British, okay?
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He was a bit British.
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He tried talking to me.
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I uh didn't understand him.
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But nice guy, wild hair, British as they come, okay?
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He was a real teapotty, alright?
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He was a real teapotte.
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There was him and there was me.
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And uh I had forgotten my shoes in the uh vendor area.
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I was wearing my cowboy boots.
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So here I am, standing in line with uh my man satchel, which was like a leather leather-bound shower bag, extra oversized beach towel, American flag, of course, draped over my shoulder like I'm hacksaw Jim Duggan, wearing shorts and cowboy boots, waiting in line.
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The person behind me.
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Let's just describe her as a lady of the night.
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Um must have a degree in um performing arts, mainly in dance, f figurative dance, apparently, and uh full war paint.
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Okay, we're talking from the from the navel to the forehead, full war paint, standing behind me, hucking loogies, mind you, with dreads and full war paint.
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Which means said individual went to sleep in full painted regalia and then has awoken and said painted situation.
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There's only three showers for the whole campground, so we're just waiting turns and we're going in, but I'm thinking about the poor bastard that's gonna go in after Pocahontas is done showering, and then is gonna return back to their canvas peninsula, and their wives are gonna be like, uh, Harold, you wanna go ahead and explain the glitter and bedazzled accents that you've acquired in the shower, okay?
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Unless you cross past the Girl Scouts Arts and Crafts explosion along the way.
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I I'm gonna have to revert to the lie detector test here because you came from the shower bedazzled, okay?
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I'm glad I wasn't Harold, but that's just a little picture of the wild, wild world that we were living in.
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Our schedule, chaotic and crazy.
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So if you attempt to go to bed before 1 a.m., God bless ya, but it's not easy to do.
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The bands play till three, they're right across the street, you're gonna hear them, and then people in the campground party till four.
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And then after that it's everybody just ripping up and down the road.
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I continuously, my routine was to turn my phone on, get on YouTube, and just start playing stuff to try to sleep, and have that as close to my face as possible for as much of a distraction as possible.
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So you're not sleeping very much, you're you're probably getting to sleep in that three o'clock range, let's just say.
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You're gonna have a couple hours of quiet, if you're lucky, and in between that, if you're not flooding out or uh waking up with your blanket soaked, or your mattress deflated, laying on a frame, you're just sleeping in half an hour increments, let's say.
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And then you're getting up and getting the old shower line.
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With the bit invasion, and uh, you know, you're heading to Dunkin' Donuts, and then you're opening shop up.
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Somewhere between I don't know, nine and ten-ish.
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You're opening up, and then you're working until you don't have traffic anymore, which is somewhere between, let's just say 7.30 and 10.
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That's your schedule.
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PM.
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Okay.
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That's your schedule.
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It's hard to keep, it's hard to sleep, just the way it is.
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It takes a load, it weighs heavily on your body.
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Being home now, I am rather freaking smoked, okay?
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I'm just gonna put it out there.
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I am extra toasted, and I'm not referring to narcotics, I'm referring to bagels, okay?
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You go to Walmart, get yourself a bagel, get home, drop it in the toaster, it pops up.
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Nice tone to it.
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Push it back down.
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Get it to extra crispy, where it might be cutting the roof of your mouth when you're chomping on it.
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That's me, alright?
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I'm the extra crispy, extra toasted oatmeal raisin.
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Did I say oatmeal raisin?
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What am I thinking about?
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Cookies or oatmeal?
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Cinnamon raisin bagels.
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I am sleep deprived.
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Alright?
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It is what it is.
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It has been a freaking run.
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Alright?
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It has been an L stretchy.
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And I will say that last week when I ended the podcast, I mentioned to you that we had overcome the obstacles.
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We have beaten and defeated the negative hole that we started ourselves in.
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And I felt confident that within a day or so we were going to pass the previous year's number.
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Might have jinxed myself a little bit.
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Okay?
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I might have might have led crotch first on that one.
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Might have been a little too cock forward, as they would say.
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I don't know who says that.
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I just made that up.
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But the point I'm making here is get a little khaki.
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And uh I recorded on Tuesday, I think.
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Right?
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Wednesday we slayed it.
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It was tremendous.
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By the end of the night Wednesday, I was like, we are headed to a record setting situation here.
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Wednesday was jam-packed, it was amazing, it was tremendous.
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And uh I felt so great about it.
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But then Thursday, it really the barrel just dropped out.
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It got pretty damn dead on Thursday.
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And um Friday was pretty awful.
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Friday I was on pace to to do worse than I did the year before for a day, which doesn't really happen.
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And it was a real struggle bus.
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It was a real struggle bus.
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I spent the day uh a good portion of the day alone, um, just kind of stressing about situations, and and um it was it was tough for a little while where you you're you know you're away from home and you're second guessing yourself and you're thinking, man, what do you what are you doing with your life?
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And then right before close, it picked up, and I got a nice little rush, and I was able to surpass the previous year on Friday.
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So I beat 2025 by the end of the day on Friday with a full Saturday to go, which in 2025 our Saturday was our best day of the week, but this year, unfortunately, that wasn't really the case.
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Um, Saturday wasn't a great day, it was an okay day, it was a decent day.
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Our Wednesday was far better than our Saturday.
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Um, so we finished up, we beat last year.
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Um, I know if you guys have been listening, you know that I had a rent increase moving over across the road, and I think that I've took care of the rent increase and everything with my my um my gains in business, but it was a roller coaster when you think about how bad things started, and then we were able to pick them up and get them to a point of hey, we are gonna actually crush this scenario, to then having the barrel drop out, be close to not making up the difference, and um then finally ending up a little bit.
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We also had accounted for on a Sunday being able to make a decent amount of money, and that really wasn't the case.
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On Sunday, a lot of people were packing up, so we stayed open for a couple of hours and then just started to slowly condense and pack up, and uh which resulted in no sales on Sunday as we loaded up and left by let's say two in the afternoon.
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In hindsight, after the road trip that we just went on next year, if I return, I'll probably stay open all day on Sunday and just see what happens, and then close up and roll from there because it was chaos what we just what we just pulled off.
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But I want to end the result portion of the show by saying we had gains.
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We gained money year over year.
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We suffered through bad weather for two days, some slow days at the end of the week, but we stole um made it into a successful event.
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I think you continue to certify and stamp yourself as a legitimate business and brand on the rise by placing yourself in these situations, by firmly putting yourself in front of these challenges and overcoming them and finding a way out of them.
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And we did that yet again.
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You could see the gains in relationships and in following that we've had with a year over year type of scenario, you know, going back, having people coming over and recognizing us.
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We've made a real good family, like a good support base at the cabbage patch.
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When you walk in in the morning and bartenders are high-five, and you're saying hi when you know ownership is coming over and talking to you.
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We have formed relationships, right?
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And uh that's that's all you can really hope for.
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We're the vendors that go out of our way to be a part of any scenario we find ourselves in.
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So we want to be a part of it, right?
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We want to be a part of the family, we want to be a part of the environment.
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We are there pushing, pulling, and promoting for that event and that environment.
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We're the vendors that are always posting, we're the vendors that are always attending, that are always asking.
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So I think given the opportunity, we really integrate ourselves into whatever's happening around us, and I truly think they appreciate that about us.
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So much so that there's a potential for me to take my MCing talents across the southern border, and maybe just maybe you hear me seeing some events in Daytona Bike Week 2027, but it's down the road, as they say.
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There's some thinking to do on those regards, but we did it.
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We accomplished another friggin' bike week.
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It's um it's gratifying, it's fulfilling to port yourself up to these challenges and and to succeed, right?
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I don't know if I'm ever gonna have these events and I'm gonna go into them and I'm gonna smash them and come out just so tremendously happy.
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But I'm I'm grateful.
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Um so thankful for each and every one of you that have supported us, that have been there for us.
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I'm thankful for the tribe that allowed us to do what we just did, the support all along the way.
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We are certainly blessed, grateful, and thankful.
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Without you, all of you, you know who you are.
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This wouldn't be possible.
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So I count all those things, and I and I'm thankful for each and every one of those things whenever I consider an event and the results of said event when I'm sitting back and looking at things.
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As I start to outline them, I look financially, it's questionable whether this all makes sense.
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I'm not losing money, but I'm not making a great deal of money, and there's a lot of sacrifice that goes into the opportunity for me to make this money, so you have to look at that portion of it and decide whether it is worth it or not.
00:17:39.119 --> 00:17:44.079
But it doesn't take much time to think about the things that do make it worth it.
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And I'm gonna start with a couple of them, one of them being a father-son trip and opportunity.
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If you guys listened to Daytona Bike Week 2025, that recap, I mentioned to you that that was shortly after my father passed, and one of my best friends went with me on this trip, and he brought his son with him, and how crazy it was for me to be on a father-son trip with one of my best friends and his boy shortly after losing my own father.
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And ironically, how fulfilling Matt was and how special that felt.
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So, for the two of them to want to return, to want to do this again, it was a motivator for me to do this, to go back to this.
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And then now you have this overall comfort level between all of us, which makes it even greater.
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And we know that we're able to go through the struggle, we know that we're able to go through the difficulties, and we know that we will come out at the end of it closer than we were before.
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Some friendships go into these situations and they come home and they might not be friends anymore.
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That's not us.
00:18:58.480 --> 00:19:01.839
And um, that's something tremendous for us.
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So, given that, that we're going back and I know how that's gonna go, that in itself is fulfilling.
00:19:10.559 --> 00:19:23.839
But to see them and be around them, crossing off some bucket list things and imagining myself doing those things with my father, imagining myself doing similar things someday with my daughter, it's fulfilling.
00:19:24.079 --> 00:19:28.559
And it makes you feel good to be a part of that experience.
00:19:28.640 --> 00:19:29.359
You know what I mean?
00:19:29.440 --> 00:19:36.480
Like to be alongside, to be uh the third wheel on that scenario is pretty damn cool.
00:19:36.880 --> 00:19:42.480
And I say that because I also need to share some cool monumental things for them.
00:19:42.640 --> 00:19:53.119
Number one, Zach was able to get out and do some cool stuff that is all you can really hope for when someone's taking their time to um you know help you.
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You want to make sure they're experiencing cool things, that they're getting to do things that maybe they wouldn't have done if they weren't out there with you.
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And one of them things was for him to go to a supercross event at Daytona Motor Speedway at the big track, the home of the Daytona 500.
00:20:11.839 --> 00:20:15.680
That in itself, I'm jealous, that would have been super cool to do.
00:20:15.759 --> 00:20:18.079
So I'm so pumped that he was able to do that.
00:20:18.319 --> 00:20:20.160
So that was really cool.
00:20:20.480 --> 00:20:36.000
He also was able to attend an Alerndo Magic uh NBA game, and he picked the game against the Dallas Mavericks because Cooper Flag was playing in that game, and Cooper Flag is from Maine, the great state in which we are from.
00:20:36.559 --> 00:20:44.480
So he was able to go see Cooper Flag from Maine play in his rookie year and score his 1,000th point during the game.
00:20:44.720 --> 00:20:55.839
So those are super awesome milestone memories that you're always gonna have, and he's gonna be able to say, Yeah, man, I went to Dayton a bike week with my dad and my uncle, and these are the things that I did.
00:20:56.079 --> 00:20:59.200
I feel like that is pretty damn awesome.
00:20:59.440 --> 00:21:06.319
And while we're out there and we're discussing things and we're throwing out things, Brian starts talking about RVs.
00:21:07.200 --> 00:21:29.359
And he took, I want to say Thursday, and he went and looked at um three or four different RVs, and me and Zach stayed back and worked, and Brian went and checked these out, and then he fell in love with one, and he decided to buy an RV, a pretty damn brand new.
00:21:30.079 --> 00:21:34.720
I mean, it's used, but obviously new to him, but in tremendous condition RV.
00:21:35.200 --> 00:21:38.640
I think this one came from Tampa, so it was a couple hours away.
00:21:39.440 --> 00:21:44.079
And I'm so happy for him because this is a milestone moment for him and for the family.
00:21:44.319 --> 00:21:49.920
Brian's wanted to spend winters in the south, probably since I've known him.
00:21:50.319 --> 00:21:53.920
And he's also just such a traveler.
00:21:54.079 --> 00:21:59.440
He loves road trips, he loves traveling, hence the reason why he's crazy enough to do what we've done the past two years in a row.
00:22:00.720 --> 00:22:02.400
And him and his wife love to travel.
00:22:02.480 --> 00:22:06.960
He actually just came back from the islands and then left again with me.
00:22:07.119 --> 00:22:14.000
He went from living in luxury on an island to in the great flood of Daytona 26.
00:22:14.480 --> 00:22:18.559
So shows the versatility in this fella.
00:22:18.640 --> 00:22:19.119
Alright?
00:22:19.519 --> 00:22:20.559
But this is tremendous.
00:22:20.640 --> 00:22:22.240
Him and the wife are going to get to travel.
00:22:22.319 --> 00:22:23.519
She can work remote.
00:22:23.680 --> 00:22:27.200
He's going to be taking some times off every year in the winter time.
00:22:28.160 --> 00:22:32.559
For me to be a part of that equation is special to me.
00:22:32.799 --> 00:22:38.559
For me to be around for that, it's it's rewarding, it's fulfilling for me.
00:22:39.359 --> 00:22:48.400
These things carry weight, these things carry value, these things all have importance when you factor in the reason why you do things.
00:22:48.720 --> 00:22:54.720
Me being a part of their story and their journey makes all of this worth it.
00:22:54.799 --> 00:22:55.920
Does that make sense to you guys?
00:22:56.000 --> 00:22:58.799
This is how I look at all situations in life.
00:22:59.200 --> 00:23:08.559
So Brian buys this RV, and this also creates another cool opportunity.
00:23:08.799 --> 00:23:19.359
Brian and Zach take off on Friday, they spend the day, you know, you're talking three plus hours each way with traffic and such and and uh you know paperwork and the whole process.
00:23:19.440 --> 00:23:32.240
So on Friday they go to get an RV, and um Daniel Johnson from um from now, actually Nashville, Tennessee, via Iowa.
00:23:32.640 --> 00:23:50.400
He was born in Iowa, raised quite a bit in Texas, now resident of Tennessee, tremendous country singer, and brother of mine, separated by birth and parents and distance, okay?
00:23:50.480 --> 00:23:51.920
That means we want we aren't related.
00:23:52.000 --> 00:23:53.119
Okay, that's what that means.
00:23:53.279 --> 00:23:54.559
We're not related, but we should be.
00:23:54.640 --> 00:23:56.960
You know when you meet people and you're like, yeah, we family, okay?
00:23:57.119 --> 00:23:57.839
You kin to them.
00:23:57.920 --> 00:23:58.559
You know what I mean?
00:23:58.640 --> 00:23:59.680
It is what it is.
00:24:00.000 --> 00:24:03.279
So, Daniel, who we met last year.
00:24:03.359 --> 00:24:15.920
If you go back and listen to that story, a little impromptu, drunken broad at the bar, united two great sequoias, one from the south, one from the north, and the rest is history.
00:24:16.079 --> 00:24:21.039
One of those great children's books settings, alright, that takes place on a bar stool.
00:24:21.119 --> 00:24:22.720
Y'all have heard it many a times.
00:24:23.039 --> 00:24:25.440
Hollywood's built on it, okay.
00:24:25.680 --> 00:24:27.519
I don't know where that came from.
00:24:28.480 --> 00:24:33.279
Daniel came over and said, Hey man, I'm here to sell some t-shirts and hang out and work today.
00:24:33.519 --> 00:24:56.720
So the boys left, Daniel saddled up, and me and him spent all day working in the Loud Pride American tent, selling merch, sharing stories, and developing a game plan to grow and build each other's dreams and brands and businesses.
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