Oct. 15, 2025
Thy Will Be Done; Can Surrender Reshape A Nation?
Grief can flatten you—or forge you. On Charlie Kirk’s first heavenly birthday, we sit with the weight of loss and the power of witness as Erica Kirk accepts the Presidential Medal of Freedom and models a fearless, faith-first path forward. That moment reframed our day and our decisions, pulling a simple prayer—“Thy will be done”—from ink on skin into the center of our work, our words, and our homes.
We open up about the tension between honoring a legacy and avoiding the appearance of profit, and how hundreds of conversations at the Fryeburg Fair shifted our view. The result is a community-shaped tribute: two made-in-the-USA designs—Freedom and Fearless—that pair a bold front with a half cross on the back, “God, Family, Country,” and “Live like Charlie: faith over fear,” finished with a gold signature. It’s more than merch; it’s a commitment to carry a message with integrity and intention.
Along the way, we dig into what surrender really means—active alignment, not passive waiting—plus why America’s leadership vacuum starts at the kitchen table and stretches to our biggest stages. We talk courage you can practice, “peace through strength” as moral clarity with backbone, and how Erica’s voice is shaping a new standard for public leadership: honest, compassionate, unafraid.
If you’ve been looking for a way to turn pain into purpose and belief into action, this one’s for you. Listen, share with a friend who needs courage today, and subscribe so you don’t miss what’s next. And if the message moves you, check out the Freedom and Fearless tributes at loudproudamerican.shop and tell us how you’re choosing faith over fear.
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00:00 - Opening: Thy Will Be Done
02:02 - Community, Growth, and Gratitude
05:58 - Charlie’s Birthday and Medal of Freedom
09:55 - Peace Through Strength Reflections
14:45 - What “Thy Will Be Done” Means
21:12 - Grief, Surrender, and Daily Mantras
27:13 - Wrestling With Tribute vs. Profit
33:20 - Designing the Freedom and Fearless Shirts
WEBVTT
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Thy Will Be Done.
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Today, on the first heavenly birthday of Charlie Kirk.
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Today, on the day that we record this podcast, Erica Kirk receives the Presidential Medal of Freedom for her husband.
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Thy Will Be Done.
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Today, we acknowledge that God's wisdom is greater than our own.
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We admire Erica Kirk's strength and fearlessness.
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And we discuss how us here at Loun Proud American honor Charlie Kirk and his legacy.
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Let me tell you something.
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Everybody struggles.
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The difference is some people choose to go through it and some choose to grow through it.
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The choice is completely yours.
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Which one you choose will have a very profound effect on the way you live your life.
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Am I so excited to be back with you?
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Oh, it is true.
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It is damn true.
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How you doing, baby boo?
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Y'all know I missed you.
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Welcome to the Loud, Proud American sponsored, precisely, perfectly, beautifully named podcast, Share the Struggle, because everybody struggles.
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But the truth is, boys and girls, chipmunks and squirrels, when you have the courage to speak your struggles, there is strength from your story.
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Everybody goes through it, everybody grows through it.
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When you're willing to share it, then you can help anybody else.
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You don't even know who you can help.
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This is Share the Struggle Podcast.
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We are coming to you with episode 275.
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That is 275.
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Five beautiful weeks, consecutive weeks of you and me.
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Oh, it's true.
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It's damn true.
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Together, me and you, we have not missed one week yet.
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Don't forget, you can find all beautiful things about this here podcast at www.share the shruggle podcast.
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To all my day ones, my loyal ones, my faithful ones that have been listening since the first one.
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I acknowledge you.
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I appreciate you, and I welcome you back to each and every one of you that is new here.
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Welcome to our show.
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Welcome to this positive tribe that's building a positive vibe.
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We appreciate you.
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We welcome you.
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We embrace you and love you.
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That's right, brother.
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Love, we love you.
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Mm-mm-mm-mm-mm.
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Well, with all that out of the way, I gotta say, we've been picking up uh new listeners from all over the country, actually all over the world.
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Pretty excited by that.
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I appreciate all the new ones that are out there listening.
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I've been doing a poor job at my grassroots gorilla marketing campaign when it comes to uh advertising for the podcast.
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I literally just realized, um, and I mean, call me silly on this one here, folks.
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You get so motivated and driven to um, you know, market and drive your own like day-to-day business that I forget that I can be marketing the podcast at the same time.
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I mean, we will travel with some podcast merch, but I was just thinking about it and I was like, man, the thousands of people that we've met throughout the year that have purchased from us, why did I not just leave a freaking flyer with a business card or something in their damn bag to say, hey, this is what we do, this is who we are.
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Why did I not do that?
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Am I an idiot?
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Don't answer that.
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Don't you dare answer that.
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Thankfully I'm not recorded with my wife because she would call me out for that.
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I mean I love recording with my wife, but I could I I appreciate dodging a stray right there, because she would have come at me with that.
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You know what I mean?
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Said, yeah, you're an idiot.
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I've been telling you to do that.
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That's pretty much how that would go.
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So you could just envision her being across from me saying, Hey, stupid, I've already said that.
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Well.
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Anyways, I subjected myself to my own criticism.
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But I was just trying to say, without really just kind of pounding the streets here, we're seeing some growth throughout the country, and I'm excited about that.
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And I appreciate each and every one of you that continue to tune in.
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I've heard from so many of you.
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It feels like when I get to the Freiburg Fair, it's like the grand finale of the year where I see so many of you, so many of you loyal listeners.
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It's like the one time of the year where we actually see each other, and uh, it's so cool, and it's so great to hear from so many of you that say, Hey man, still listening.
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You know, I like this about this episode.
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Uh, that stuff's great, man.
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It means it means everything to me.
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So I appreciate that.
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And uh I just want to say uh thank you, thank you, thank you, thank you, thank you for that.
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Well, I didn't mean to ramble there.
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Did I ramble?
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Lord, I apologize if I rambled right there, but uh, I'm excited to be back with you and to share those things and to say thank you.
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So I guess I needed to get that out the way and start things off that way today.
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But I am recording this episode of the podcast rather late in the evening on a Tuesday evening, October 14th.
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This episode will drop on a winning Wednesday, October 15th.
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The reason why I am so late to the recording studio tonight, which happens to be uh the Labrad American production office, the reason why I'm so late to the studio here, to this little recording session, is that today is Charlie Kirk's birthday, his first heavenly birthday.
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It's also a um a special day because it is a day of remembrance honoring Charlie Kirk, and there's a there was a very special gathering in the Rose Garden with President Trump and Erica Kirk, where he awarded her the Presidential Medal of Freedom in honor of her husband.
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And um, that was an incredible, touching thing to see.
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It's also amazing to think that you know President Trump is over in the Middle East signing peace deals and puts the priority on I committed to my friend Charlie and to his wife Erica that I would be back home for this ceremony, I would award this medal.
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He held true to his his word and made that happen.
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And not to just kind of jump all off track here, but doesn't it feel like a lot of this is just comes from a higher a higher power and a higher meaning?
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Thy will be done, right?
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That's the message for today.
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Thy will be done.
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It's incredible for me to think what America has gone through over the past few years, and you think about the assassination of Charlie Kirk and the spiritual awakening, this real life revival that has taken place in this country, and to think within the 30 days of Charlie Kirk being publicly taken from all of us, from his family, all that has changed, can you imagine that within that amount of time there has been a peace deal in the Middle East, something that we never thought possible, something that started with President uh President Trump's Abraham Accords in his last term, but clearly went off the rails over the past uh four years, and and everything that's gone on, it really goes to signify, and I'm not gonna go too far off on the deep end here, but peace through strength.
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Loud Proud American, we have a t-shirt, it's not on our website right now because we sold out called Midnight Hammer, Peace Through Strength since 1776.
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And Midnight Hammer is the operation in Iran where we with a B, um the B bombers went out there and just dropped uh bombs on the um nuclear plants and signified that America's back, that there is peace through strength.
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We are not afraid and ashamed to use our strength and our military for the right of man.
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And when President Trump struck those those new that nuclear power plant, those you know, hidden tunnels, and when he blew that place up, that signified that we mean business.
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And that that sign of strength sparked this peace deal that we have, because now Hamas and others know that America isn't here to play.
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So you have that foundation that comes into play.
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But for me, thy will be done.
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What happened with Charlie Kirk, the spiritual awakening, the revival throughout the world that has taken place in that short amount of time since, we are having peace in the Middle East, in the Holy Land.
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This this isn't irony, this isn't lost on me.
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This this is God's will, thy will be done.
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And for those of you that are out there asking yourself the meaning, thy will be done, this is being driven home to me in my in my head because number one, I just finished watching a few hours ago Erica Kirk accepting that presidential medal of freedom and saying, Thy will be done.
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And that has been her mission, her husband's mission that she's continuing.
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And um, it's a part of the Lord's Prayer, which is my favorite prayer, which uh part of that is tattooed on my chest.
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Thy will be done is a prayer of submission that acknowledges God's wisdom that is greater than our own, and asks that his purpose be realized on earth as it is in heaven.
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It is a statement of faith and trust, expressing a willingness to align one's own desires and plans with God's will, accepting the outcomes that God allows.
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It's a submission to a higher power, and it's aligning with God's plan.
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It is a foundational request that places God's purpose before our own personal needs.
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Not as I will, but as you will, demonstrating the ultimate example of surrender to God's plan, even in the face of suffering, the submission to a higher purpose.
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The phrase is a way of surrendering one's own will and placing it under God's authority, trusting that God knows what's best, aligning with His plan, a petition to have God's loving plan fully realized in the world, which can involve an increase in righteousness, a call to love and forgive others, and taking on challenges to fill God's purpose.
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Seeking divine guidance, praying, Thy will be done, is also a way of asking for guidance, direction, and strength to endure whatever circumstances God allows, even when they are difficult.
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Embracing change and action, the phrase is not meant to imply passive waiting, but rather an active participation and fulfilling God's will, which involves making one's life and actions conform to God's commands and purposes.
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Thy will be done.
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When I listened to Erica Kirk talk this evening, saying, Thy will be done, I couldn't help but draw the parallels and think about the suffering that's gone on in this country, the suffering for her and her family and losing her husband, for losing the father of her children.
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Hearing all those things and then acknowledging thy will be done.
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This is all part of the plan.
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The suffering is part of the plan.
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The spiritual awakening is part of the plan.
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The peace in the Middle East is part of the plan.
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I truly hope and pray that we are off two brighter days.
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Thy will be done is something that I have always kept close to my heart.
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It's it's part of a tattoo on my chest, but it's something that I now want to adapt and use as more of an everyday mantra.
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Thy will be done.
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Knowing and as you guys have listened to me over the past five years, and you listened to me and all these dark days and difficult times, you've been here for me when you know I've doubted whether my business can continue, when I've had scary medical situations with my family, when I've had to say goodbye to my father, all those dark, desperate days.
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I've gone through certain phrases and mantras and and and things to help motivate me to keep me sane, like this too shall pass, thy will be done.
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I can only get through some of these things, acknowledging the fact that this is all part of God's plan, and on the other end of this suffering, there is a greater purpose and there's a greater will and there's a higher way.
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So I just continue to tell myself that day after day, hearing Erica speak today, and knowing that she can use thy will be done, those four words to help get her through the loss of her husband, the televised, so publicly talked about and discussed loss of her husband.
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If those four words can help her get through that tragedy, then those four words can help you and me get through each and every day.
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I hope that you, like me, adopt thy will be done as a way to pull you through your dark days, through your difficult days, and get you on the right track in all ways.
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That is something I'm hoping for today.
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That is something I got from Charlie Kirk's birthday.
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That is something I got from the presidential medal of freedom ceremony that I watched in the Rose Garden.
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That is what I've got from all the reflection that I've done over the past month that has passed since Charlie's passing.
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It is all for a greater good, it is all for a higher purpose.
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And when you think about those things, that's what you have to hold on to to help pull you through.
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So that's what I'm feeling.
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That's where I'm at.
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That's the reason why we're recording so late tonight.
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And as I kind of core out the onion and peel back the layers and discuss some of those things with you, you'll understand why we're here so late.
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Because it's been very important to me to honor Charlie Kirk in a certain way.
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And I'm going to connect the dots over the past few weeks, episodes, and shows with this next little story here.
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Because when Charlie Kirk was assassinated, you guys heard the story of me and my family taking advice from Charlie Kirk and putting down our phones, unplugging from social media, and taking time to be present with our families, with our loved ones, with our faith.
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We abandoned social media and all forms of media.
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We got together as a family, my my wife, my daughter, my mother, and myself.
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We went to a local county fair.
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We spent time together.
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We we talked a lot.
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We discussed everything that was happening.
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We we prayed over it, we we discussed over it, and um my initial thoughts were that I wanted to do something to honor Charlie Kirk.
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I wanted to um make a tribute t-shirt, a loud proud American collaboration, and um that was my initial instinct, and I wanted to bring that to the Freiburg Fair.
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And then as I sat with those feelings, I began to think that that's not the right way to go about it.
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I began to think that I'm not here to benefit from a tragedy.
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I don't want to try to capitalize on difficult times, it just doesn't sit right with me.
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So, with all that being said, I decided, nope, I'm not gonna do this.
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I'm not gonna make this, um, I'm not gonna do this kind of tribute.
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This isn't the right thing for me to do right now.
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And with that being said, and with that being my decision, from the very first moment that I arrived at the Freiburg Fair, even before we opened the doors or began to set up our tent, literally just rolling in, I began to get asked, Where's your Charlie Kirk merchandise?
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What did you do for a tribute?
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What do you have to honor Charlie Kirk?
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And they began to say, I'm not here to profit off of tragedy.
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I can't bring myself to do it.
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That turned into dozens and dozens, which turned into no exaggeration, probably hundreds of people that came to me asking for Charlie Kirk merchandise when I sent him to a tent that I surely know was just there to purely benefit and profit off of this situation.
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I still couldn't bring myself to the fact that it was a good idea.
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But so, so many of you came to me and said, Listen, you're looking at this all the wrong way.
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You're looking at this through the wrong lens.
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The point we're making here is that you have an audience and he has a greater audience, but why not carry on his legacy?
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Why not honor his legacy, his commitments, his traditions, his foundation with your brand?
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It's just one more way to honor the man, it's one more way to spread awareness, it's one more way to bring new eyes to the greater cause.
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And after so many conversations with so many of you that said, I am waiting for you to do this.
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I want to purchase one of these shirts from you, I want the collaboration, I want to have a loud proud American shirt with your logo on it, with a Charlie Kirk message on it.
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I want that.
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With that being said, with all those requests, throughout the week I began to say to myself, Man, I wish I did this because so many of you want this.
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And I know that once we leave the fair, we're never gonna um, you know, really encounter all the people that asked again, right?
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But so many of you said, I really want you to do this.
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And even after leaving the fair and making the decision that I wanted to do this, I still beat myself up over the decision and over the design.
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And uh part of me wanted to just make something very quickly after the fair and get red Charlie Kirk t-shirts out there for his birthday because I know that was one of the calls to actions today was to wear red for Charlie Kirk.
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So I wanted to do that, but then I felt like we're rushing it.
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I need this to be right, and with the desire and the and the quest for it to be right and to be perfect and to not be cookie cutter, to be something different, I took more and more time, but I put the expectation on myself that today was the day it needed to be announced today, and it took me longer than it should.
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But uh, the wife and Paisley and myself, we jumped on Facebook Live tonight and we showcased to our social media followers a pre-sale opportunity at two Charlie Kirk designs, some Loud Proud American tributes to the man himself.
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We have one, everybody asked for a Freedom Design T-shirt, which Loud Proud American has been offering our own Freedom Design t-shirt for nearly five years now, which sold incredibly well at the fair because of the connection with Charlie Kirk and the Freedom shirts that he so often wore.
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But there's a specific font and style everybody wanted, so I wanted to give that to them and also do something a little different.
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So on the back, you're gonna have a cross, a half of cross, when it says God and family and country.
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And the next shirt that we made was a fearless shirt.
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So across the front it says fearless, and on the back is another half a cross.
00:20:02.880 --> 00:20:14.319
So these shirts kind of go together and some symbolism there, and it says live like Charlie, faith over fear, and it has a gold signature, a gold Charlie Kirk signature.
00:20:14.559 --> 00:20:19.519
Both of them will don the loud proud American logos and be proudly made in the USA.
00:20:20.319 --> 00:20:25.759
And um, it's our tribute, and it's our way to honor the man, and it's something different.
00:20:26.000 --> 00:20:47.200
And when um the the fearless shirt came about, me and Allie have been on the couch discussing this and throwing different ideas at each other and looking at photos and quotes and biblical verses and and and uh Allie was like, I really think we should do something live like Charlie, and and and we really went into the message, and then it just all kind of connected.
00:20:47.359 --> 00:20:53.759
And then she messaged me today and said, I think that um we need to be fearless.
00:20:53.920 --> 00:20:56.240
I think that that's the right message.
00:20:56.400 --> 00:21:01.680
I know we wanted to do a freedom shirt, but for this shirt, I think fearless is really the message we need to convey.
00:21:02.319 --> 00:21:14.400
And while I was putting the finishing touches on that design today, Erica Kirk is giving her speech today, and she describes Charlie, her husband Charlie, as fearless.
00:21:14.640 --> 00:21:20.000
And she goes into the fact that he was fearless, that it was faith above all.
00:21:20.640 --> 00:21:30.640
And as soon as I heard those words, Allie had texted me from upstairs with my uh my mother and and with Paisley, and uh it just broke me.
00:21:30.880 --> 00:21:34.960
Like, this was right, we're doing the right thing.
00:21:35.200 --> 00:21:37.359
It's now I feel good about it.
00:21:37.519 --> 00:21:44.559
Now I feel okay with it, and now I can embrace it, and um thy will be done, right?
00:21:44.720 --> 00:21:50.079
That's just everything has just felt right, and uh from that moment on I now feel good.
00:21:50.160 --> 00:21:51.759
So we just went live.
00:21:52.000 --> 00:21:55.759
We've um roughly put those two designs on our website.
00:21:55.920 --> 00:22:00.640
We're gonna dig into it and fine-tune those things and clean that up on the site in the next coming days.
00:22:00.880 --> 00:22:16.079
But you can go on there and do a pre-sale purchase of those shirts at loudproudamerican.shop, and uh, they will be fulfilled uh in the next two to three weeks based off of uh waiting a little bit of time to see how many we need to order and then getting them in and produced and sent out.
00:22:16.240 --> 00:22:20.079
So that's what's been going on here at Loud Proud American.
00:22:20.160 --> 00:22:27.279
That's the uh the tribute, the pressure, the deadline, and the reason for why I'm recording this um so late at night.
00:22:27.519 --> 00:22:29.839
But um that's kind of me, man.
00:22:29.920 --> 00:22:42.240
That's I I set myself to these to these dates, these um important moments in time, and um I stress myself out to make them happen, but they seem to happen.
00:22:42.319 --> 00:22:48.079
They don't always go the way that you would prefer them to go, but they they do go, right?
00:22:48.400 --> 00:22:57.680
I was uh going to put out an email blast today and everything as well, but I just couldn't handle all of it between starting my day at uh at 5 a.m.
00:22:58.000 --> 00:23:08.559
and uh I literally got up, brought my mom to work, checked right into the office, put a few hours in on these designs, then went right into Daddy Daycare for the day, and um here we are, right?
00:23:08.960 --> 00:23:20.400
But it's the way it was supposed to be, and um, I'm incredibly proud by these designs, and I do feel like they are a couple of items that we're gonna have on our shelves for years to come.
00:23:20.559 --> 00:23:31.279
So I'm incredibly excited uh about what has happened today, and I'm honored that I feel so good about the tribute that we're making for Charlie Kirk.
00:23:31.440 --> 00:23:32.880
So exciting stuff here.
00:23:32.960 --> 00:23:47.599
I encourage each and every one of you, if you're listening, to go over to our Facebook page for Loud Proud American and check out the live, or head on over to www.loudproudamerican.shop, check out the items, and uh maybe purchase some for yourself.
00:23:48.160 --> 00:23:57.200
When you talk about honoring Charlie Kirk, there really is no greater honor than what was done today.
00:23:57.519 --> 00:24:23.279
President Trump giving Erica Kirk the Presidential Medal of Freedom, that whole ceremony was incredible, and um for her to continue to get up in the face of heartache and despair and tragedy and suffering and be so graceful, so fearless, so strong, is incredibly inspiring.
00:24:23.599 --> 00:24:36.240
I think that we are witnessing the making of one of the most influential and greatest female leaders in American history.
00:24:36.480 --> 00:25:01.920
I do feel like we're on the cusp of Erica Kirk becoming one of the greatest female leaders I shall say any leader, male or female, but it's inspiring on a whole different level right now her being the widow of a great leader that was tragically taken from us.
00:25:02.240 --> 00:25:23.039
But we are witnessing history, we are witnessing the I don't even know the best way to put this, guys, other than just fully take in, acknowledge, be present, and understand what's happening.
00:25:23.279 --> 00:25:32.960
When you see Erica Kirk speak, and when you see her speak in these difficult, dark times, it's incredible.
00:25:34.319 --> 00:25:41.599
Her speech at the memorial unbelievable.
00:25:42.720 --> 00:26:05.599
Her words, even from the moment of Charlie's passing, the post that she's made, the continued post, the continued resilience that she has shown, and then today's speech yet again, we are witnessing the formation of a new great American leader.
00:26:06.079 --> 00:26:09.839
This is a turning point for America.
00:26:10.000 --> 00:26:22.160
This is a turning point in our history, and we are watching with our own two eyes if we can be receptive to it, we can pay attention to it, we can be present for it.
00:26:22.400 --> 00:26:31.279
We are witnessing the formation of the next great American leader, a turning point in American history.
00:26:31.599 --> 00:26:37.599
Erica Kirk is going to be responsible for the next new chapter and direction in this country.
00:26:37.759 --> 00:26:45.839
The way she speaks, how she holds herself, the passion and the compassion that she has is unbelievable.
00:26:46.160 --> 00:27:06.640
Four days ago was the 30-day anniversary of Charlie's passing, and she made a post on her ex on her Twitter, and um I just want to read this for you and kind of take you into the heart and thought and minds of Erica and her family.
00:27:06.880 --> 00:27:09.359
There is no linear blueprint for grief.
00:27:09.519 --> 00:27:15.119
One day you're collapsed on the floor crying of the name Jesus in between labored breaths.
00:27:15.359 --> 00:27:29.519
The next you're playing with your children in the living room, surrounded by family photos and feeling a rush of something you can only attempt to define as divinely planted in bittersweet joy as a smile breaks through your face.
00:27:29.839 --> 00:27:34.000
They say time heals, but love doesn't ask to be healed.
00:27:34.240 --> 00:27:36.319
Love asks to be remembered.
00:27:36.559 --> 00:27:43.680
It's humbling to realize that this magnitude of suffering didn't steal my love for my husband.
00:27:43.920 --> 00:27:45.519
It amplified it.
00:27:45.920 --> 00:27:47.680
It crystallized it.
00:27:48.240 --> 00:27:59.279
I carry my Charlie in every breath, in every ache, and in every quiet act of day-to-day living as I attempt to relearn what that rhythm will be.
00:27:59.839 --> 00:28:10.160
And what I've realized through these past thirty days is the greater the suffering, the purer the love, and I have never loved him more than I do now.
00:28:13.519 --> 00:28:21.839
I don't know how you feel hearing it from me, but I can tell you how I feel reading it from her.
00:28:23.279 --> 00:28:25.200
And I have tears in my eyes.
00:28:26.960 --> 00:28:29.200
I'm overcome with emotion.
00:28:29.839 --> 00:28:32.400
I can feel her heartache and heartbreak.
00:28:32.480 --> 00:28:37.279
I can feel her passion and her love, her dedication and commitment to her kids.
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