March 4, 2026
Risk, Resilience, And The Road: Tent Tales From Daytona Bike Week
The engines are loud, the tent is louder. From a canvas floor pooling with rainwater to a sales board we feared wouldn’t budge, our Daytona Bike Week run at the Cabbage Patch starts rough and gets real. We gambled big on a new location—higher rent, bigger crowd, more risk—and immediately collided with delayed shipments, an all-night print sprint, and an opening weekend of rain that drove us to shut early and regroup over pizza and live music with our guy, Daniel Johnson.
What happens next is the reminder we needed. Community shows up. Sunday opens bright and the shop lights up, delivering our second biggest Daytona day ever. Monday doubles last year’s Monday, and by nightfall our four-day total passes last year’s five-day haul. We talk candidly about risk and resilience, why venue choice matters, and how to treat a long event like a portfolio: some days flop, others surge, and the win lives in the average you build by staying ready. We break down the gritty details—tent failures, “taco mattress” fixes, and the real math of chasing a dream on the road.
You’ll hear why we sponsor artists who lift the crowd, how repeat customers become family, and why “grow through it” isn’t a slogan for us—it’s the operating system. If you’ve ever bet on yourself and watched the weather laugh at your plans, this story is for you. Ride with us through the mess to the moment the sun hits and the line forms. Then tell a friend, share the episode, and drop a review to help more riders find the show. Your support fuels the next mile—subscribe, share, and let us know your best comeback story.
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00:00 - Tent-Side Opening At Daytona
02:06 - Why We Moved To The Cabbage Patch
04:13 - Disclaimers From A Noisy Camp
06:02 - Shipping Chaos And All-Night Printing
09:05 - Hitting The Road And Setting Up
12:09 - Rain, Slow Sales, And Daniel Johnson
15:03 - The Flooded Tent And The Taco Mattress
18:10 - Weekend Flops And Mindset
20:12 - Big Sunday, Strong Monday Comeback
22:05 - Betting On Ourselves And The Community
23:40 - Gratitude, Support, And Sign-Off
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This week on Share the Struggle Podcast, I think we might need to change the name of the show to Tent Tales or Tales from the Tent, because I am recording this here episode of the podcast in a big old tent at the Cabbage Patch Campground in New Shaman Beach, Florida, aka Daytona Bike Week.
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Tales from the Road, Tent Tales, Stories to Be Told, all on this week's episode of Share the Struggle Podcast.
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Let me tell you something.
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Everybody struggles.
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The difference is some people choose to go through it and some choose to grow through it.
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The choice is completely yours.
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Which one you choose will have a very profound effect on the way you live your life.
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What it do?
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What it do?
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What it hid it do?
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Good Lord Almighty.
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Am I so excited to be back with you?
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Oh, it is true.
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It is damn true.
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Why?
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Because I love you, Boo.
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Episode 295, and we're coming to you live.
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Well, I'm recording live, but you're gonna hear it recorded, so I shouldn't have said live, but it rhymes with 295.
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This week's episode of the podcast might be a little delirious.
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It might not be all that serious because this week I'm recording in an LL Bean dome tent on a patch of leaves and foliage across the street from the infamous Cabbage Patch Bar, the 100th anniversary of the Cabbage Patch Bar.
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You believe that?
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A bar that is a hundred years old, and I'm telling you right now, it does not look like anything's changed from when it opened 100 years ago.
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Pretty friggin' wild.
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I am across the street in a canvas tent that will um contribute a lot to this week's episode.
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Spoiler alert.
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Uh yeah, here I am, out here in a tent across the street from the cabbage patch.
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It is Daytona Bike Week, the 85th anniversary of Daytona Bike Week.
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Y boys from Loud Proud American are here set up, selling at the Cabbage Patch.
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It's myself, the brother Brian, and his boy Zach, the extended family, the extended Liberty family.
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We are here, me and the pomelos, getting things done.
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Our first time vending at the Cabbage Patch.
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If you've been listening to the podcast, if you uh kind of know some of the stories from the road, you know that about a year ago, I should I say, exactly a year ago at this time, we were vending at Daytona Bike Week for the very first time.
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And when we came here, we were across the street at a location uh named the Cackleberry Campground.
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And it was a great first step for us.
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But when we were there, we quickly realized that a better fit for us was across the street at the cabbage patch.
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It's a little more challenging, a little more difficult to get into, but we thought it was a good fit for us.
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Uh obviously, you know, with a bigger increase in traffic and um just an overall atmosphere change.
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It also comes with an increase in rent, but we felt like we could roll the dice, take the risks, take the chance, and that it would come back to us, right?
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That it would all work out, it would all pay forward.
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So that's what we're up to.
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We are here, year two, Daytona Bike Week, this time set up at the cabbage patch.
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I'm gonna also start things off with a couple of quick disclaimers.
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Number one, I can't guarantee sound quality.
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I'm inside of a tent with the walls blowing open, but you're probably gonna hear motorcycles ripping down the road from time to time.
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I can't tell if you can hear the bar across the road, if you can hear the band that's playing that's ripping over there.
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You might hear that in the distance.
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You might hear some drunk, crazy people around our tent that are also in this tent city that might quite possibly be making a lot of noise.
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Thankfully, I'm recording this in the middle of the day on a Tuesday.
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Actually, 444 on a Tuesday.
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Some of you out there will greatly appreciate that little shout out.
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444 on a Tuesday.
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I gotta get this podcast recorded so that it drops for y'all.
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So we keep the winning streak alive because when this episode drops, that means for 296 consecutive weeks, the Share the Struggle podcast has been loaded to all major platforms.
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We have not missed a week in over five freaking years.
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You believe that?
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You better.
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Pretty damn crazy.
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The next disclaimer I will make is I do not know how long I can record for it today.
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The boys are covering the tent.
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I've got uh visitors around, I've got family around, I've got people reaching out trying to check in, but I know I need to get this episode in because this is my commitment to each and every one of you.
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So my disclaimers are I can't guarantee sound quality and I can't promise you the longest episode, but truth be told, I needed to come on here and share the stories of the road.
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Y'all ready for this?
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You excited for this?
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I hope you are, because I know I am.
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If you've been listening, leading up to us heading to Daytona, kind of balancing everything out, realizing that maybe the bus wouldn't be ready in time to hit the road.
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Brother Brian said, Hey man, if you can get a trailer, I'll use my brand new truck and we'll hit the road together.
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Brother Chris stepped up and told us, here man, take this trailer, use my trailer, load it up, hit the road.
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So that's exactly what we did.
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Brian, Zach, and myself.
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We um we loaded up, I want to say Tuesday morning, which actually, as I'm kind of telling y'all this story, if you listen to last week's episode, there was a little cliffhanger left on that episode because I had come up with a brand new design, the Loud Proud American America 250 Tribute, stars, stripes, and straight pipes.
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I ordered my graphics for that design, and they had not yet arrived.
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So if you remember that episode last week, I mentioned to you that I paid for two-day air shipping, should have arrived on a Friday.
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It did not.
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They would not let me get the package on a Saturday.
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I said, Hey man, I paid for two-day shipping, and you won't give it to me on the weekend.
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And they said, No, man, you paid for two days shipping, but you didn't pay for weekend delivery.
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And I said, Hey man, you're the ones that screwed up my package and brought it to the wrong state.
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And they said, Well, sorry, Bubba, you still got to wait.
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So on Monday, they tell me, hey, your package is on its way.
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And I'm gonna tell you, I got a bunch of friggin' stuff to print when this package arrives.
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And I'm leaving at six in the morning the next day.
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Well, on Monday, I track my package, I get the notification saying it's in the truck and it's headed to you.
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But on Monday, it just happens to also be a snowstorm, okay?
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So y'all remember me telling you this story and saying to you, hey man, whenever this shows, we print and then we've goes.
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Well, as luck would have it, during my day tracking the package, it said that it would be there before the end of the day.
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Originally it said between like 12 and 2.
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Then it moved from 2 to 8.
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And it said, you know, it'll be there.
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Now as the day started to slip away, and I'm looking at the clock and realizing something don't seem right.
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I start trying to reach out to FedEx, which mind you, I started multiple um online chats, different um, you know, text to talk featured nonsense, trying to contact somebody, calling, not getting in touch with anybody.
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After doing all of these things, multiple attempts, I finally get an agent on the phone that opens up a ticket for that local location.
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They call me back at five o'clock and say, Hey man, sorry we didn't get out to you today.
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Based off of the storm, we only delivered essentials like medications and perishables.
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And I said, Hey man, I gotta leave in the morning, brother.
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What are the chances if I drive to you and said snowstorm, you would hand me my package?
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And he said, Well, if you can get here by six o'clock, I'll do that for you because I'm closing early.
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Well, I drove on up there, got my package in the snowstorm, came home, saddled up, and then printed all night long.
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Mm-hmm.
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So much so that I didn't get to finish all the packing that I needed to do.
00:08:57.279 --> 00:09:00.000
So I printed actually it wasn't super late.
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It was a little after midnight.
00:09:01.440 --> 00:09:04.080
I was able to try to go to bed around one in the morning.
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I get up at five in the morning, bring my mom to work, come home, and then do the last minute touches, loading things up, finishing things off, getting things loaded into the truck.
00:09:14.320 --> 00:09:19.519
And then uh Brian and Zach shows up, we hitch up, and uh we're heading out.
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And I'm just gonna tell you, I'm not gonna get into too many details, but I will just tell you, we made it out of the driveway before the first catastrophe took place.
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And at that moment, I'm walking down the driveway, the wife's wondering what's going on.
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She comes down to help out.
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She rolls up to the three of us and says, What the F are you idiots doing?
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Zach looks at her and says, What?
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Did you expect this to go flawless?
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And we started the road trip with the greatest line of the road trip.
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So for the rest of the week, anytime something goes wrong, our response is What?
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Did you think this was gonna go flawless?
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Because let me tell you, Cinderella, it certainly didn't, and it certainly hasn't.
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But those t-shirts got made, they're on the shelf, and they're selling all over the place, and you're gonna be seeing star, stripes, and straight pipes all across Daytona Beach.
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You hear me?
00:10:16.879 --> 00:10:22.320
So we load up, we hit the road, we drove straight through day and night.
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I think it was about 27 hours later.
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We rolled into the cabbage patch to start our setup process.
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We get to our location, new location, first time over here, feeling pretty excited about the location, getting everything set up.
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Then we work on getting our campsite set up.
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And going into that, my wife found me a pretty awesome tent.
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Okay, she found me this tent that goes inside of a 10 by 10 canopy to really help with uh all the heavy rain and uh just a nice, quick, easy setup, super secure as far as a tent goes, right?
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Um, you know, really waterproof, really excited about this tent.
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Well, I'm working in the vendor space.
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They come back down here, the boys are setting up the campsite, and they're telling me, hey man, this tent does not fit your canopy.
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I wasn't thinking that all my canopies are like vendor um industrial canopies.
00:11:14.080 --> 00:11:16.960
So the tent isn't designed to fit in one of those canopies.
00:11:17.120 --> 00:11:21.440
When you clip it into it, your tent's actually two, three feet off the ground.
00:11:21.600 --> 00:11:24.320
I'm not light enough to levitate, okay?
00:11:24.480 --> 00:11:25.519
It's just not gonna work.
00:11:25.759 --> 00:11:28.720
Thankfully, Brian's got um ton of camping supplies.
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He breaks out a tent from LL Bean, sets it up, and says, Hey man, here you go.
00:11:33.039 --> 00:11:38.080
Uh the wife and I had picked up a bed frame air mattress scenario off a marketplace.
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When you plug this sucker in, it unfolds itself and airs itself up, and then you're off the ground, you know, by like a couple feet.
00:11:45.360 --> 00:11:46.080
So perfect.
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Keeps keeps uh keeps me out of the rain, keeps me dealing from you know, intruders of the uh reptilian time kind and such, you know what I mean?
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So we're feeling good about it.
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Opening day, we uh our first night, everything's good, get set up.
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Next day, finish our our setup and our production scenario, get things ready to rock and roll.
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We're setting into our routine, we're feeling good about life, we're excited.
00:12:09.679 --> 00:12:17.039
Opening day of bike week happens, we get out there, things start good, and things are going nice, and then all of a sudden it starts to rain.
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Okay, it rains pretty damn good.
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By three o'clock, we have to close down.
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At three o'clock, we close up shop to let the rain pass because everybody else around us, you know, was doing the same thing.
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And we said, hey man, there's nothing else to do but wait this out and see what happens.
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So we're stuck here.
00:12:33.519 --> 00:12:34.240
What are we gonna do?
00:12:34.320 --> 00:12:35.039
We're gonna start drinking.
00:12:35.120 --> 00:12:37.840
So at three o'clock, we start drinking, hanging out.
00:12:37.919 --> 00:12:41.039
I mean, that's just what dudes do at bike week, right?
00:12:41.600 --> 00:12:43.200
So it clears off a little bit.
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We head back over, reopen the doors, try to make some money.
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I'm cooking sausages next to the tent.
00:12:48.639 --> 00:12:50.240
Things are going good, okay?
00:12:50.480 --> 00:12:52.000
Sales, no, not so much.
00:12:52.159 --> 00:12:53.519
Those are not going so good.
00:12:53.679 --> 00:12:56.720
Next thing you know, it opens up and starts pouring.
00:12:56.799 --> 00:12:57.279
All right.
00:12:57.440 --> 00:12:59.360
Well, guess that's all there is to it.
00:12:59.519 --> 00:13:00.879
All right, we're gonna close it up.
00:13:01.039 --> 00:13:02.559
Nothing else we can do for it.
00:13:02.720 --> 00:13:03.120
That's it.
00:13:03.279 --> 00:13:04.720
Close up the shop.
00:13:05.120 --> 00:13:09.919
Our boy Daniel Johnson of Daniel Johnson Music is taking the stage.
00:13:10.159 --> 00:13:15.200
Now, if you listened to last year's episode, which if you haven't, you should go back and check.
00:13:15.360 --> 00:13:19.679
You'll know that uh Daniel Johnson was the best thing about this here road trip.
00:13:19.840 --> 00:13:21.840
We made um you know another brother.
00:13:21.919 --> 00:13:26.159
We welcome another brother to the family, a fellow Loud Proud American across this great land.
00:13:26.240 --> 00:13:29.039
We made some great relationships last year, and that's why we're here, okay?
00:13:29.279 --> 00:13:35.120
Like um, some of the people at the bar, like our friend Abby, the bartender, which was our favorite bartender of the of the whole trip.
00:13:35.200 --> 00:13:38.480
She helped to get us into this into this side of the road, these side of the track.
00:13:38.639 --> 00:13:41.519
She helped to get us over here to um this location.
00:13:41.759 --> 00:13:46.799
Daniel, just somebody that we've stayed in contact with that we want to uh sponsor.
00:13:46.879 --> 00:13:51.360
We want to make Daniel the first ever Loud Proud American sponsored musician.
00:13:51.440 --> 00:13:56.080
We want to work together to help each other achieve our goals and dreams and hopes and aspirations.
00:13:56.159 --> 00:13:57.759
So it was so exciting to see him.
00:13:57.840 --> 00:13:59.039
And we said, you know what?
00:13:59.200 --> 00:14:00.080
Everything's closed.
00:14:00.240 --> 00:14:01.120
Daniel's playing.
00:14:01.200 --> 00:14:03.279
Let's just go saddle up and hang out with him.
00:14:03.519 --> 00:14:04.480
So that's what we did.
00:14:04.639 --> 00:14:08.320
We're uh, you know, listening and catching up and having a great time.
00:14:08.639 --> 00:14:10.480
We didn't get a chance to leave for dinner.
00:14:10.559 --> 00:14:18.159
I go across the road, negotiate a whole pizza purchase from a pizza vendor, come back, we're eating pizza, we're live streaming the show.
00:14:18.320 --> 00:14:21.519
I'm leaving slabs of pizza as a tip by Daniel's feet.
00:14:21.600 --> 00:14:22.480
We're just having a great time.
00:14:22.559 --> 00:14:29.519
We're meeting people, we're already starting relationships, everything's going fantastic until I decide it's time to go to bed.
00:14:29.759 --> 00:14:30.080
Okay?
00:14:30.799 --> 00:14:36.320
I walk back to camp, I open the tent, and I step in to about four inches of water.
00:14:36.639 --> 00:14:37.200
All right?
00:14:37.679 --> 00:14:39.600
My tent is flooded.
00:14:40.000 --> 00:14:44.799
The next thing that I notice is the air mattress that I purchased off of Marketplace.
00:14:45.120 --> 00:14:48.320
Apparently has a big ass hole in it because it is deflated.
00:14:48.720 --> 00:14:53.679
And because it deflated, all my blankets are now in the flood scene here.
00:14:53.919 --> 00:14:54.240
Okay?
00:14:54.879 --> 00:14:55.679
Not good.
00:14:56.080 --> 00:14:58.960
So I'm trying to patch up the freaking air mattress.
00:14:59.120 --> 00:14:59.840
It's not working.
00:14:59.919 --> 00:15:02.240
I'm laying in this thing like a taco shell.
00:15:02.320 --> 00:15:04.320
It is just folding up around me.
00:15:04.399 --> 00:15:09.120
I'm on the frame, just trying to stay out of the water, and I'm committed to just sleeping.
00:15:09.360 --> 00:15:17.759
At this moment, brother Lance and Sister Jen, that's right, Paisley's godparents, they're arriving from New York and they said, Hey man, where you at?
00:15:17.840 --> 00:15:20.240
We're pulling in to the cabbage patch.
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And I said, Well, I was in bed, but I'll come on down.
00:15:24.720 --> 00:15:28.000
I put myself back together like a disheveled wet rat.
00:15:28.240 --> 00:15:32.080
I roll out there, freaking I don't, I don't even know, man.
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I didn't have underwear on.
00:15:33.360 --> 00:15:34.879
I had sleepy eyes going.
00:15:34.960 --> 00:15:37.279
I had my took my contacts out.
00:15:37.360 --> 00:15:38.960
I made me nighttime glasses.
00:15:39.120 --> 00:15:40.639
It's a it's a show, okay?
00:15:40.720 --> 00:15:44.480
I don't look like I'm ready for public consumption.
00:15:44.639 --> 00:15:48.159
Like you I really shouldn't even be viewed at this stake in my life.
00:15:48.240 --> 00:15:49.519
But here I am, okay?
00:15:49.759 --> 00:15:52.159
I go out there and I say, what the hell else am I gonna do?
00:15:52.240 --> 00:15:53.519
Nothing else that I can do.
00:15:53.679 --> 00:16:02.799
So I hang out with the family, have a few drinks, and say, well, if I get enough of a bus, maybe I can just black myself out through it, we can sleep through it and make a new day tomorrow.
00:16:02.879 --> 00:16:04.000
That's the plan, okay?
00:16:04.159 --> 00:16:07.600
So day one at bike week, we don't make shit for money.
00:16:07.759 --> 00:16:13.200
We're already in the hole, and on day one, on a nice Friday, you're supposed to be making money, and we ain't.
00:16:13.360 --> 00:16:16.559
The only thing that I'm doing is floating down the freaking river.
00:16:16.720 --> 00:16:18.080
That's what I'm doing.
00:16:18.320 --> 00:16:22.879
But as Zach so correctly said, did you expect this to go flawless?
00:16:23.200 --> 00:16:25.519
Because that's just not our style, Cinderella.
00:16:25.679 --> 00:16:27.360
Things just don't go flawless.
00:16:27.519 --> 00:16:28.879
But we made the best of it.
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Saturday rolls around.
00:16:30.559 --> 00:16:32.559
I tried patching the mattress up with duct tape.
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Let me finish this story.
00:16:33.759 --> 00:16:35.440
I tried patching the hole with duct tape.
00:16:35.519 --> 00:16:39.200
I would fill it up with air, and uh, I would get about 20 minutes out of it.
00:16:39.279 --> 00:16:50.480
So throughout the night, it was a process of getting up, putting air in the mattress, trying to sleep sideways, horizontal, across the bed frame to keep it from taco shelling.
00:16:50.720 --> 00:16:57.840
And then eventually I would wake up with some kind of support rail in my rib cage, and I would get up and then I'd blow the air mattress back up again.
00:16:58.000 --> 00:17:03.759
All in the meantime, you're trying to dodge water, like you're staying in a flood when you get up to fix any of your stuff.
00:17:03.919 --> 00:17:07.519
So then it was a process of drying blankets and figuring out life.
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BP O'Brien Pomolo went down and got me an air mattress patch.
00:17:11.279 --> 00:17:14.720
We patched the mattress up, he helped, you know, dry the tent out.
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