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On this week's episode of Share the Struggle Podcast, we over here at Loud Proud American catch that holiday buzz.
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We get a little taste of what it would be like to have our own storefront.
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And we wrap up the show with an unfortunate but necessary conversation on mental health.
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Let me tell you something.
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Everybody struggles.
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The difference is some people choose to go through it and some choose to grow through it.
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The choice is completely yours.
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Which one you choose will have a very profound effect on the way you live your life.
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What it how did it do?
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Am I so excited to be back with you?
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Oh, it is true.
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It is damn true.
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Episode 279, and I hope y'all be feeling oh so fine.
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Because you know I am.
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I'm feeling oh so fine because it is you and me together again.
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Oh, it's true, baby.
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279 consecutive weeks this weekly podcast brought to you by the fine folks over to Loud Proud American, where we do all things American, bringing back American manufacturing, focusing on American jobs, and emphasizing that American spirit.
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This here podcast is properly, precisely, beautifully, perfectly named Share the Struggle.
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Because the truth is, boys and girls, chipmunks and squirrels, everybody struggles.
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We know it to be true.
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But we also know the truth is when you will share your story, when you have the strength to share your story, then there is strength that comes from that story.
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And together we can all grow from that story.
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We gather here week to week to share whatever it is that we are going through, growing through the highs, the lows, the difficulties, every which way we go.
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Mm-mm.
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279 weeks, man.
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I I uh every time I push record on the podcast and I just mention that little fun fact, and I think about the fact that we've been doing this week after week, and as the numbers keep going up and we cross two years, three years, four years, five years, it's uh it's heartwarming, it's impressive, it's uh I don't even know how to summarize it, y'all.
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I just want to say thank you.
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I want to say thank you to each and every one of you.
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If you're a day one, a loyal one, you've been here since the beginning, get your ones up.
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I appreciate you.
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I acknowledge you.
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You know that I love you.
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If you are a day one, as in this one, just happens to be your first one, then welcome.
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We here at uh Share the Truggle Podcast are building this positive tribe, this positive vibe, and we welcome you to join us.
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It's crazy to think through all the years, and I think maybe I'm starting to feel a little nostalgic as we get into the holiday season and we start thinking about um, you know, being grateful and counting our blessings, and I'm certainly going to count each and every one of you as blessings as we gather around the Liberty Thanksgiving table this year.
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So maybe that's why, you know, as you start to um get in that that mode of really just appreciating things, which I encourage you to do that at all times of the year.
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Don't wait for Hallmark prescribed opportunity.
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But I just came from a Christmas fair, so maybe that's what it is.
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I'm starting to get the spirit in the air, but I just wanted to take the time to say thank you.
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If this is your first time, if you've been here um all the time, I appreciate you, and it means a lot to me that you continue to be here.
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And uh it's funny you run into some people that were listening to the show solid for like a year or so, then we lose them, and then they come back, and it's um, you know, we all go through seasons of life, so a lot of listeners come and go, and um, I'm here with open arms whenever you decide to uh show.
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So I appreciate you.
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Just wanted y'all to know that.
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In the little preview of today's show, I mentioned that us here at Loud Proud America, and we have caught the holiday bug.
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The old Christmas spirit is in the air around here, and um, I think maybe that it goes with a lot of things.
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Number one, the the temperature in the air is dropping, right?
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So when that starts to happen, y'all know what's coming.
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It's getting cold out there.
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We've seen, I shall say, a few snowflakes the other day.
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So just putting that out into the atmosphere as well.
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So we're hunkering down, we're gearing up for that, and we just had another road show, another event.
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We went to Bangor, to the Bangor Mall, and this is a unique event for us.
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We did this last year, but we only did one weekend last year, and this year we're signed up for both weekends.
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So it's a Saturday, Sunday show, two weeks in a row, and we were able to get ourselves into an actual storefront, which to kind of paint the picture, somebody understands what this is like.
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There's a company over there, a furniture store.
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This lady Kathy owns a furniture store, and she does an amazing job uh putting everything together.
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So she books hundreds of vendors, and vendors take over all the walkways all through the mall.
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They take over all the abandoned storefronts.
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Some of the small stores, maybe one vendor, will have this whole store.
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Some of the larger stores, you could have 30 different vendors in there, and um, it's just a really cool thing to see.
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It gives an opportunity for crafters and small business owners, entrepreneurs all to come together and uh showcase their products, but it gives you the feeling of uh being in the mall, of actually having a storefront, having a brick and mortar for those of us that don't have one.
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Last year, this was a really cool feeling.
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We had a um shitty, let's just get the confession out the way.
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I had a shitty location last year.
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It was dark, it was dingy, we didn't get a warm reception.
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The um some of the other occupants of the room, let's say, didn't really welcome us with open arms, and there's some tenants in there that just caused issues and were smashing into our tent and just raising a ruckus.
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So I refuse to go back to that room.
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And the walkways, the the aisles in the mall are tremendous for foot traffic, but I almost feel like people aren't allowed to shop because it's so damn busy, you can't slow down to shop.
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And with the being in the hallway or the walkway of the mall, you have to pack up and leave at the end of the weekend.
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If you can get a storefront, you can book it for two weeks in a row.
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So for us, we're able to show up on a Friday, set up our display, and then be open Saturday, Sunday, close the doors, go home.
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They lock the doors to the storefront, and I can return on Saturday and open back up and be open Saturday, Sunday, then pack up and come home.
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So that in itself has added another layer of believability when you start to think about having your own store.
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So I hope I've done an okay job of kind of creating the uh the image of what's going on here, and I wish I could include some some video to show you how this actually looks, but um, it's a really amazing feeling.
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And the best way I can describe this to you guys is when you're there and the hustle and bustle picks up and things just take off.
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It reminds me of the mall at Christmas time when I was a kid.
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Like it reminds me of going out on Black Friday and just defending yourself and the crowd.
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You know what I mean?
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Going out there bargain shopping and uh just making things happen.
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That's what it reminds me of.
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It's been so busy there that it's hard for me to actually get video to show everybody like what it looks like, what's going on out there.
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Um and but I I went out there and I ended up having a conversation.
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I was stopped by some of my regulars and favorite customers and great family, uh the Tracy's.
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They had stopped me.
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Uh they came in to see me, they come in to see me every time.
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Actually, they'll come in both weekends, and uh they spend a tremendous amount of money and and really just support us and love us, and that's part of the reasons why, or some of the most important reasons why we continue to go back to some of these northern locations.
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But I was talking to them in the walkway and just people everywhere, and I said, Man, this is what I remember being a kid.
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This is what I remember about the stores when I was a kid.
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Over the past few years, especially since COVID, brick and mortar relationship retail has really suffered.
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It's gone by the wayside.
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People can't afford to pay employees.
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There's people that just don't want to work anymore.
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Everybody appreciates the convenience of ordering shit from their couch, and you lose the social aspect of shopping, you lose the customer experience, you lose the buying experience, you lose that relationship retail that we love about our product and we love about what we do.
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We meet people, we foster connections and relationships.
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That's what we like about being on the road and selling our product.
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We want to know the people that are wearing our stuff.
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It's more exciting for us to hear from somebody hey man, I love this stuff.
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Seeing the look on their face when they find us for the first time or they come back for the hundredth time, that just makes it all worthwhile.
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That makes the sacrifice, that makes the journey, that makes the ups and downs seem worthwhile.
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It's also tremendous to have a bunch of sales come in on your website.
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I'm gonna be honest.
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But getting out there and meeting people, it just special, right?
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And we have really built the foundation and the philosophy that if we go out and really pound the pavement for so many years, we can build the relationships that hopefully continue with us online so we don't have to be on the road as much, and I can be more present for my family and um attend all the little important things that Paisley has to go to, right?
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So that's part of the big plan at hand.
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But those things, those experiences suffered, they've suffered since COVID.
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People don't uh go out and shop anymore.
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You go out, you become accustomed to getting shitty service, waiting in long lines with piss poor customer service, and um it's just sad, right?
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It's just sad, and you've gone accustomed to going to your local mall and seeing that you know 60-70% of the mall is vacant.
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It's um closed stores with bars in the windows, and um they're just the the building itself is not up kept like it used to be.
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I remember one of the coolest things and one of the greatest accomplishments when you were in as a young child, that rite of passage when you were allowed to be left at the mall alone with your friends.
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That was incredible.
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Then as you graduated to the point of you and your friends driving to the mall together, whether you're spending time in the arcades, the food court, you're buying things, you're raising all kinds of heck everywhere you go.
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That was a rite of passage, that was an achievement, that was an accomplishment.
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We spent all damn weekend at the mall, right?
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That was a big deal.
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And I don't think kids give two hoots about the mall anymore.
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So standing in the walkways on uh Sunday and being run over by people, I just felt nostalgic.
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I felt like this is the way it's supposed to be, this is what um businesses need, this is what small business needs, this is what um social uh skills need, like this is what people need.
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You understand what I'm saying?
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We need to get off our damn couches, we need to be out of our houses, we need to have social interaction, we need to have fellow companions and reactions, we need to have that experience.
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And I just felt like we were having that over the weekend, and and I really just wanted to highlight that.
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And it was so busy, and you just felt like this just seems so 20 years ago, it just felt right.
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And I know if um I was in a in a mall every weekend, I wouldn't get the same feeling that I just had over this past week, and I understand that, but it was tremendous, and I really appreciated it.
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So I hope that kind of set the scene, and now I can kind of pave the road and and and give you the story that needs to be told.
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So last week I mentioned I borrowed a vehicle, I borrowed a box truck from my cousin, and uh we hit the road.
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The first leg of the journey is complete.
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We made it there safe and sound, and uh um that in itself was an accomplishment.
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I'm just gonna put that out there.
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And all things were possible because number one, my cousin allowed me to use his box truck.
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Number two, another cousin of mine, Hannah's allowing us to stay at her house.
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That's saving us money as well.
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So, all good things in these difficult times that we find ourselves in.
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I booked our location to be there for two weeks to not have to move, and when I got there, I noticed it wasn't gonna work.
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The way that they had me set up, I was blocking a door for a loading dock.
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I was um blocking other displays, I was in a room where I wasn't really going to be seen, and I needed to kind of stand my ground on this one.
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And we talked to the promoter, and uh, they weren't really understanding it.
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So I just opened my tent up and have them had them come back and say, This is the problem we have.
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And they said, You're right, this isn't gonna work.
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Let me find you a new room, and uh and they did, it was right next door, and at first I was nervous um because I'm kind of out in the middle because there's a big 18-foot like um checkout area right behind my tent that sits off the wall by a few feet with a bunch of cabinets, so it pushed me out of line for everybody else, and they had to reconfigure basically the entire room I was in to accommodate us to make it work.
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But I will say everybody basically got an upgrade out of it, so I think that was a good thing.
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So um I get this spot, and initially I was kind of nervous about it.
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As you're going down the hall, it seems to be like it could be kind of difficult to see me, but we get excited and we um just start to find a positive spin and we just start building everything.
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And as we do, we realize wow, this checkout counter behind us is pretty incredible for a few things.
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Number one, I put my tent right up to it, and then I I left an opening in the grid wall where we could actually use their counter space as our cash out checkout window, and then um behind that there's all these cabinets, and there's our like 18-foot checkout area.
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We put totes at each end, and little Paisley could run back and forth and entertain herself.
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It was like she had her own pack and play, um, play pen play area with cabinets and toys and all these things, and it really gave us even more room in our storefront to showcase our products to allow customers to shop, and it gave us the feeling of owning our own store.
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And we had all this countertops, and we're folding stuff and and and organizing things, restocking things, selling things, bagging things, sending things, enjoying all things, and everything about that felt tremendous.
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There was this overwhelming sense of accomplishment, this overwhelming sense of wow, we could do this.
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I think it's so important in life and in business to always be looking ahead, to always have goals, to always have hopes, dreams, and aspirations for whatever you want, whether it's like I said, your home life, your personal life, your work life, or your business life, your entrepreneurial life.
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What's next?
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What can I do?
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What can I shoot for?
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What can I strive for?
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I never really envisioned us having a storefront, but the experience I had over the weekend really made me long for that ability.
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And I can't say that having a storefront, you know, 24-7, 365 would be the right answer for us.
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But holiday seasons, uh, certain times of the year where we could actually have an open storefront for people, I think would be pretty tremendous.
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And you need to be in an area that's an attraction that's bringing people.
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But this has all really got my uh my gears turning.
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It's got my creative juices flowing, it's got me thinking, it's got me optimistic, it's got me trying to find other avenues and consider new platforms.
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And that's all you can hope for when you own your own business and you're trying to make it and you're trying to make ends meet, and you find yourself in the rut, you find yourself in the mud, in the struggle.
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You need those things to pull you through to motivate you.
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And this weekend did that for us on so many levels.
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Just the feeling of having our own storefront was tremendous.
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And then everything started to check out.
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We had literally, when we went into the room to start setting up, there was a lady in there already set up and wearing a Loo Proud American Desert Rose sweatshirt, like she's already supporting our brand right there, selling her merchandise, wearing our apparel.
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The fella next to us does these custom frames.
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He was such a great neighbor.
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He actually gave um Paisley a Christmas present on his way out the door.
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And in the main entrance is these big um like pillars and all glass windows, and it's a great curb appeal.
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And we were like, when we first got there, we're like, man, that'd be great to have.
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But the counter spot actually works great for us.
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And I said to Allie, I really hope whoever goes over there doesn't have some big, you know, uh tent or something that blocks the view so you can still see us.
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Well, the next morning when I arrived, to my surprise, the people that were in there, they were selling wooden American flags, and they were selling red, white, and blue crosses and all patriotic product and wood goods.
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They were a perfect fit.
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They didn't block our view, they brightened our view, they welcomed you.
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Uh, Barnes Woodworking, great people.
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They're from northern Maine, and uh they have some awesome products.
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And they immediately came over and introduced themselves.
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I said, We're so excited to have you in here.
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And we just started talking about our connections and partnerships.
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They had us hang some of our t-shirts on pillars uh in the windows.
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So we're closed all week.
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I'm here right now recording this podcast.
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And if you're shopping at the Bangor Mall, you can see our goods hanging in a storefront at the Bangor Mall.
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All that just builds credibility and it builds faith and confidence in me.
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So I'm so thankful for this experience.
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Thankful for our neighbors, them embracing us.
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And I just want to say that we had a tremendous weekend.
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We're not setting uh world beater records, it's not like we're going there and we're beating uh, you know, like fair numbers, but it was a great weekend for us.
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Last year, when we did this event, and our two days, our Saturday and Sunday, we did better than that on either one of our individual days this weekend.
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Um, we have uh more than doubled our event there last year with a new location and a new approach.
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So completely blessed by that.
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And it was just a tremendous experience to um have that feeling and and the babies running around and like it just that holiday, the Christmas hustle and bustle, the energy.
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I'm playing Christmas music.
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People are coming in and having conversation and buying from us, and things are going great, and we're we're beating and achieving and overachieving our goals and numbers, and it just starts to feel like that boost of confidence and energy and motivation that we needed, and I'm truly blessed and grateful and thankful for it.
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When I was rolling in uh to set up, there was some kids in our room that were setting up, and they ended up moving locations, but there was um these uh high school and college kids, and they saw my tent go up, and I seen them looking at my tent, and they were shaking their head and saying something.
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And um I just knew that I could had the reaction that they were saying, Hey, um I know this is a this guy's gonna be a Charlie Kirk guy.
00:20:50.880 --> 00:20:58.799
And um I said to Allie, I was like, I don't know if this is negative or positive, but I could tell by the interaction that they're making that assumption.
00:20:59.039 --> 00:21:07.519
And as luck would have it, the first uh clothes rack that I rolled in, there's a big rolling rack full of clothes on the front of it was our Freedom t-shirt.
00:21:07.680 --> 00:21:13.279
And as soon as I walked in there in the middle of their setup, in the middle of a conversation, they all just started shaking their head, yes.
00:21:13.599 --> 00:21:20.640
And um, I was like, this could be good or bad, but they that my assumption and their and their assumptions were correct.
00:21:20.880 --> 00:21:25.599
And while we were setting up, this young lady walked over to my wife and said, I love your stuff.
00:21:25.759 --> 00:21:37.359
And she left and came back, and then we had conversations with these young kids over the weekend, and they started a turning point USA chapter here in Maine.
00:21:37.599 --> 00:21:42.880
These kids started TP USA Penobscot, and I gave them a follow on social media.
00:21:43.119 --> 00:21:43.920
They're great kids.
00:21:44.000 --> 00:22:03.039
They came in and bought some stuff and just shared great conversations, and um it was so inspiring to meet young, young people, young folks that are they're the answer to the chaos, they're the answer to um this world, this society.
00:22:03.200 --> 00:22:19.279
They're the cure for the USA, they're the cure for us because this is the reason why Charlie Kirk focused on college campuses and and um wanted to really change the tide in this country and and provide leadership and direction for kids because they're the ones that are going to change this country.
00:22:19.599 --> 00:22:25.440
And um, it was so heartwarming and refreshing to have those conversations and to meet these folks.
00:22:25.680 --> 00:22:54.160
I actually met two people that run turning point chapters in my state, and I was able to give some follows and have some great conversations, and it gave me some hope, much like when I was at the Scott Hegan Fair and um and I met Isaiah, and I mentioned to you guys how I really feel like that gave me hope for the next generation, that there are there are youth out there that still live with passion and compassion and do things the right way, the way we were brought up.
00:22:54.400 --> 00:23:03.920
So meeting Isaiah and then being there and meeting these kids from um turning point chapters in my own state, it was heartwarming.
00:23:04.000 --> 00:23:08.799
And uh, I just felt welcomed and I felt appreciated, and I wanted them to feel the same.
00:23:08.960 --> 00:23:12.160
But this entire weekend was a great experience for us.
00:23:12.319 --> 00:23:16.880
It was um truly uplifting and fulfilling.
00:23:17.119 --> 00:23:20.480
And we had a great weekend, it was a great success.
00:23:20.640 --> 00:23:38.000
Um, we achieved some some great sales for ourselves, and um, we feel like this could be the turning point, shall I say, the tipping point to start to put us on that right path to get us out of um, you know, the uh the chaos we've created.
00:23:38.079 --> 00:23:40.720
And we've talked about that over the past few weeks.
00:23:40.799 --> 00:23:45.920
That I feel like there is a light and we will find a way, and I'm committed to finding that way.
00:23:46.000 --> 00:23:57.200
And this weekend was a shot of uh hope and uh placed us in in a new direction, so much so that I've been eagerly looking for other events to try to get into.
00:23:57.359 --> 00:24:05.759
Again, it's gonna be more of a challenge, so I don't really have the vehicles for it moving forward, but um I'm seeking different avenues and opportunities.
00:24:06.079 --> 00:24:20.799
One thing that that like people need to understand is for me, one of the worst months you can have in this business is January and February because people will gear up and start to spend money for Christmas and um you know the holidays and such.
00:24:20.880 --> 00:24:23.920
But once Christmas is over, people start to think about things.
00:24:24.079 --> 00:24:27.519
Number one, I gotta start paying off the credit cards that I use over the holidays.
00:24:27.599 --> 00:24:34.000
Number two, I might need oil, I might need propane, I need fuel, um, I need to take care of my family and all those things.
00:24:34.079 --> 00:24:36.640
Maybe I also got new clothes for Christmas and such.
00:24:36.880 --> 00:24:41.119
So buying apparel from people like me goes on the back burner.
00:24:41.440 --> 00:24:49.440
And with the uh the debt and the overhead that I've created um for the business and for myself, I need to prepare myself for those dark months.
00:24:49.599 --> 00:24:54.000
Usually I come out of fair season with enough cash flow to handle those months.
00:24:54.160 --> 00:24:57.680
This year I don't have that, so I'm pushing hard towards that.
00:24:57.920 --> 00:25:00.720
But it was an encouraging weekend for that.
00:25:00.880 --> 00:25:04.480
I had some ideas, it's philosophies, and I started reaching out to other places to go.
00:25:04.559 --> 00:25:06.720
And unfortunately, those haven't come through yet.
00:25:06.799 --> 00:25:18.160
A lot of those places are already booked up, and we have to be um selective too, because a traditional just um run-of-the-mill Christmas craft fair, we probably ain't gonna sell much there.
00:25:18.319 --> 00:25:21.599
There needs to be the right attraction, the right um demographic.
00:25:21.759 --> 00:25:24.240
So we're looking for those who are trying to figure those things out.
00:25:24.319 --> 00:25:30.559
In the meantime, um, I had to come home and buy more product, restock more product to get ready for next weekend.
00:25:30.880 --> 00:25:32.240
Our Freedom t-shirts.
00:25:32.400 --> 00:25:44.079
I brought a bunch of Freedom t-shirts, and um, by the time I left on Sunday, I have one small, and then it jumps to a to a 2x and then a 4x and a 5x.
00:25:44.160 --> 00:25:45.119
That's all that's left.
00:25:45.279 --> 00:26:00.240
So I've got a busy week ahead of me getting um product stocked up and ready to rock and roll, but tremendously encouraging weekend, and um I need to be creative and I need to uh stay on it and to get things done.